Tailoring our approach – user centred for an internal audience
Earlier this week we got together with some policy officers to map the policy making process so we can better understand the journey and help colleagues identify digital tools to support their engagement activity. This session was part of a fortnight of internal activity around digital improvement- improvement in skills, approaches and thinking- and we’ve been getting some incredible insight into work that is being undertaken or planned, challenges people are experiencing and wonderful ideas for future work.
Soon, we will be holding a series of behaviour change workshops modelled on the ISM Approach (individual, social, material) to better understand the behaviour areas that are central to improving the Scottish Government’s ambitions for its digital communications. We intend to take our findings from these workshops to develop a more focused and empathetic consultation approach. We want to get this insight in order to develop a user-centred approach.
We aspire to help create a government where digital engagement is second nature to all colleagues and as a new team, we’re eager to affect change at an accelerated rate. We’ve had a number of discussions where colleagues have expressed fear anxiety and apprehension in relation to digital engagement. But we’re also hearing a lot of people talk about the great work they’re doing and how they’re keen to get more engaged on digital platforms. By doing outreach and learning sessions we have been able to surface a huge amount of engagement work that is already underway and we had no idea about.
At the moment, guiding someone in sending their first tweet can be a huge accomplishment. We’ve had positive and hopeful meetings with over a dozen policy and business areas and each was *ripe* for a digital engagement approach to be built in.
There is growing interest in engaging digitally. Can we break through some of the barriers to help bring meaningful digital engagement practice into the organisation?