1.0Digitalhttps://blogs.gov.scot/digitaldeborahamzilDesigning with purpose and empathy - Digitalrich600338<blockquote class="wp-embedded-content" data-secret="EzpNp4VXf9"><a href="https://blogs.gov.scot/digital/2025/01/15/designing-with-purpose-and-empathy/">Designing with purpose and empathy</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://blogs.gov.scot/digital/2025/01/15/designing-with-purpose-and-empathy/embed/#?secret=EzpNp4VXf9" width="600" height="338" title="“Designing with purpose and empathy” — Digital" data-secret="EzpNp4VXf9" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script type="text/javascript">
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Guest blog post from Emma Jones, Content Design Lead, Social Security Scotland. Good content design is about making the user experience simple. We need to design to help people do what they need to do, and no more. We need to focus on the purpose. Finding (and sticking to) the true purpose can be hard...