{"version":"1.0","provider_name":"Digital","provider_url":"https:\/\/blogs.gov.scot\/digital","author_name":"Stewart Hamilton","author_url":"https:\/\/blogs.gov.scot\/digital\/author\/stewarthamilton\/","title":"Iteration and continuous improvement \u2013 a Blockbuster story? - Digital","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"D6UvS4eUdS\"><a href=\"https:\/\/blogs.gov.scot\/digital\/2025\/02\/12\/iteration-and-continuous-improvement-a-blockbuster-story\/\">Iteration and continuous improvement \u2013 a Blockbuster story?<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/blogs.gov.scot\/digital\/2025\/02\/12\/iteration-and-continuous-improvement-a-blockbuster-story\/embed\/#?secret=D6UvS4eUdS\" width=\"600\" height=\"338\" title=\"&#8220;Iteration and continuous improvement \u2013 a Blockbuster story?&#8221; &#8212; Digital\" data-secret=\"D6UvS4eUdS\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/blogs.gov.scot\/digital\/wp-includes\/js\/wp-embed.min.js\n\/* ]]> *\/\n<\/script>\n","description":"Guest blog from Jayne Purcell, Service Design Lead, Social Security Scotland. Iteration and continuous improvement are words I hear a lot. What I have observed over the years is that iteration and continuous improvement usually means iterating and improving the current design, with not enough effort put into exploring the future and the vision to..."}