{"version":"1.0","provider_name":"Digital","provider_url":"https:\/\/blogs.gov.scot\/digital","author_name":"deborahamzil","author_url":"https:\/\/blogs.gov.scot\/digital\/author\/deborahamzil\/","title":"Journey mapping as a content design tool - Digital","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"5jX7N63iEr\"><a href=\"https:\/\/blogs.gov.scot\/digital\/2025\/03\/28\/journey-mapping-as-a-content-design-tool\/\">Journey mapping as a content design tool<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/blogs.gov.scot\/digital\/2025\/03\/28\/journey-mapping-as-a-content-design-tool\/embed\/#?secret=5jX7N63iEr\" width=\"600\" height=\"338\" title=\"&#8220;Journey mapping as a content design tool&#8221; &#8212; Digital\" data-secret=\"5jX7N63iEr\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/blogs.gov.scot\/digital\/wp-includes\/js\/wp-embed.min.js\n\/* ]]> *\/\n<\/script>\n","description":"Guest blog from Claire Robertson, Senior Content Designer at Social Security Scotland. \u201cJourney mapping is completely fundamental to content design\u201d (Sarah Winters and Rachel Edwards, Content Design, second edition) As content designers everything we do is based on user needs. User needs are the bread and butter of any user centred design (UCD) team. Every...","thumbnail_url":"https:\/\/blogs.gov.scot\/digital\/wp-content\/uploads\/sites\/5\/2025\/03\/Journey-mapping-example-v3-300x152.jpg"}