We\u2019d like to explain some of the work we\u2019ve been doing to try and improve mygov.scot for business users.<\/p>\n
The aim of mygov.scot is to provide joined-up business sector user journeys across public services, based on user need.<\/p>\n
Over the last 18 months, key business websites have been integrated into mygov.scot. The business portal and finance hub were developed by Scotland\u2019s enterprise and skills agencies and covered hundreds of pages of business content.<\/p>\n
With a large amount of business information now available on mygov.scot, we\u2019re taking a step back.<\/p>\n
This will allow us to:<\/p>\n
This is important because we believe mygov.scot should be the place businesses in Scotland can go to find the right help and support.<\/p>\n
The first step was a full audit of our business section.<\/p>\n
This looked at:<\/p>\n
A big part of this was done in collaboration with colleagues from the Scottish Government policy team.<\/p>\n
Having their expertise in the room enabled us to work quickly.<\/p>\n
We mapped out which parts of content related to a Scottish government policy or service and which related to UK government policies or services (reserved).<\/p>\n
The aim is to clean up our content by making the handover to\u00a0GOV.UK<\/a> clearer for users and removing duplication.<\/p>\n We\u2019ve been working with the Scottish Investment Bank to help businesses find information on finance and getting funding.<\/p>\n Businesses are struggling to find this information.<\/p>\n The Scottish Investment Bank felt this could be solved by creating a thing that could \u2018pull information together\u2019 for users. They described this as a diagnostic tool.<\/p>\n From an initial search demand exercise using Google data, it was clear the area of \u2018financial readiness\u2019 was driven largely around basic key terms such as \u2018get funding\u2019 and \u2018money\u2019.<\/p>\n The \u2018financial readiness\u2019 topics \u2013 those areas users may not be considering but are critical to the health of their business \u2013 did not feature. So how do you help users find the most useful information based on their user need?<\/p>\n This idea became our starting point.<\/p>\n We used some discovery techniques to think about:<\/p>\n We held a workshop with representatives from:<\/p>\n Having the right people in the room proved really valuable. It helped us to build up a holistic view of our business users and what we think they need when it comes to the topic of finance and funding.<\/p>\n The key things we learned were:<\/p>\n This led to our conclusion that businesses need to be able to access information without relying too much on:<\/p>\n We\u2019ve also delivered work to:<\/p>\n The business rates calculator<\/a> continues to be one of the most used features of mygov.scot.<\/p>\n In our last delivery cycle we updated the calculator and supporting guidance in line with proposed changes to policies for 2017 to 2018.<\/p>\n This was the first time valuation rates for commercial properties had changed in 10 years and it was important businesses could calculate their business rates before any change was introduced in April.<\/p>\n We also created content about how the EU Referendum<\/a> result could affect business activities in Scotland and what support is available.<\/p>\n This includes a form that captures any questions or concerns businesses might have \u2013 which are answered by the EU Referendum Support Service run by Scottish Enterprise. Not only is this to help businesses in Scotland deal with any uncertainty they face, it will also help shape future policy.<\/p>\n Both pieces of work were turned around quickly through \u00a0collaboration with colleagues in our policy teams.<\/p>\n Using data on what\u2019s already on mygov.scot has been really valuable in building a hypothesis of what we think is wrong and how we could fix it, while a lot of what we\u2019ve done up until now has been to engage with subject matter experts and find out what they know about business users.<\/p>\n But we\u2019re keeping in mind that our subject matter experts aren\u2019t business users and we\u2019re now looking forward to our next round of research with businesses to find out what they need.<\/p>\n We believe the work we did in our last delivery cycle will be really valuable in the next one, helping us to:<\/p>\n A priority will be getting our work in front of business users to learn and iterate.<\/p>\n Part of this will be a card sorting exercise \u2013 to see how business users would organise the content on mygov.scot.<\/p>\n Another priority will be continuing our collaboration with subject matter experts.<\/p>\n This will focus on paired writing<\/a> sessions with colleagues from the Scottish Investment Bank as we look to create new guidance to help businesses find funding.<\/p>\n We\u2019ll also start to create new content around innovation in business. This will look at how we help users with an idea for a product, service or business take the next step.<\/p>\n As mygov.scot is the single entry point for public services in Scotland, to ensure we\u2019re all providing the most appropriate information for users, public sector organisations need to work together. When we work together we can create the simplest and most effective digital user journeys for citizens and businesses.<\/p>\n If you\u2019re involved in creating digital content for your organisation and would like to join our content community of practice, join our knowledge hub group<\/a>.<\/p>\n If you want to know more about our content processes, then please get in touch with us: contentupdates@gov.scot<\/a><\/p>\nFinance and funding<\/h3>\n
Discovery<\/h4>\n
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Business rates and the EU referendum<\/h3>\n
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User needs and the what we\u2019re doing next<\/h3>\n
What we\u2019re doing next<\/h4>\n
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Get in touch<\/h3>\n