{"id":1489,"date":"2014-12-10T15:05:52","date_gmt":"2014-12-10T15:05:52","guid":{"rendered":"https:\/\/blogs.gov.scot\/digital\/?p=1489"},"modified":"2018-02-19T17:02:16","modified_gmt":"2018-02-19T17:02:16","slug":"setting-cost-effective-user-research-lab","status":"publish","type":"post","link":"https:\/\/blogs.gov.scot\/digital\/2014\/12\/10\/setting-cost-effective-user-research-lab\/","title":{"rendered":"Setting up a cost effective user research lab"},"content":{"rendered":"<p class=\"p1\"><span class=\"s1\">Our user research \/ usability lab is very simple and cheap solution for everyday activities \u2013 coming in well under normal costs. It is relatively portable, \u00a0procurement and health and safety supervision free and can be setup within minutes. We tested a number of more advanced setups\u00a0based on\u00a0Apple TV and\/or Wi-Fi solutions but all of them sooner or later failed as a reliable solution in our environment.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">For the environment, we need to work under the supervision of the facilities team to\u00a0make sure everything meets health and safety rules. That includes underfloor cables, painting, moving quiet\u00a0pods, colours and reflectiveness of the desk, and the location of lighting. There is a cost associated with\u00a0these services.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Our dev network needs to meet required\u00a0security levels which can result in\u00a0limitations. Once we started to use the dev environment to browse alpha,\u00a0Apple TV got mixed up over Wi-Fi and failed to find IPs of server.<\/span><!--more--><\/p>\n<p class=\"p1\"><span class=\"s1\"><b>We decided to go with a simple wired solution<\/b><\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-1492 lazyload\" data-src=\"https:\/\/blogs.gov.scot\/digital\/wp-content\/uploads\/sites\/5\/2017\/07\/usability-lab.jpg\" alt=\"\" width=\"700\" height=\"438\" data-srcset=\"https:\/\/blogs.gov.scot\/digital\/wp-content\/uploads\/sites\/5\/2017\/07\/usability-lab.jpg 700w, https:\/\/blogs.gov.scot\/digital\/wp-content\/uploads\/sites\/5\/2017\/07\/usability-lab-300x188.jpg 300w, https:\/\/blogs.gov.scot\/digital\/wp-content\/uploads\/sites\/5\/2017\/07\/usability-lab-671x420.jpg 671w\" data-sizes=\"(max-width: 700px) 100vw, 700px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 700px; --smush-placeholder-aspect-ratio: 700\/438;\" \/><\/p>\n<p class=\"p1\"><span class=\"s1\"><b>Our setup includes<\/b><\/span><\/p>\n<p class=\"p1\"><span class=\"s1\"><b>a)<\/b> 2 rooms within a reasonable\u00a0proximity<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">One of them is a <b>usability testing<\/b> room and the other is a (bigger) <b>observation<\/b> room. It is important that participants are not aware of the presence of the observers. It would be ideal to have 2 rooms divided by a sound proof wall or have one room above another on different floors. We could not make an arrangement with facilities regarding any of the above solutions. As a result we used a quiet pod and one of our meeting rooms, approximately\u00a015 metres\u00a0apart.<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-1493 lazyload\" data-src=\"https:\/\/blogs.gov.scot\/digital\/wp-content\/uploads\/sites\/5\/2017\/07\/usability-lab-pod.jpg\" alt=\"\" width=\"700\" height=\"518\" data-srcset=\"https:\/\/blogs.gov.scot\/digital\/wp-content\/uploads\/sites\/5\/2017\/07\/usability-lab-pod.jpg 700w, https:\/\/blogs.gov.scot\/digital\/wp-content\/uploads\/sites\/5\/2017\/07\/usability-lab-pod-300x222.jpg 300w, https:\/\/blogs.gov.scot\/digital\/wp-content\/uploads\/sites\/5\/2017\/07\/usability-lab-pod-692x512.jpg 692w, https:\/\/blogs.gov.scot\/digital\/wp-content\/uploads\/sites\/5\/2017\/07\/usability-lab-pod-568x420.jpg 568w\" data-sizes=\"(max-width: 700px) 100vw, 700px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 700px; --smush-placeholder-aspect-ratio: 700\/518;\" \/><\/p>\n<p class=\"p1\"><span class=\"s1\"><b>b)<\/b> 2 computers, iPad, iPhone<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">We use 13\u2033 Macbook Air and iMac (the basic version will do the job), iPad and iPhone \/ iPod<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\"><b>c)\u00a0<\/b>We have two 32\u2033 TV \u2013 any with HDMI sockets will be fine.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\"><b>d)<\/b> 2 x HDMI\u00a0and USB\u00a0cables, 2 x HDMI\u00a0to\u00a0thunderbolt adaptors, HDMI\u00a0to lightning adaptor<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Our cables are 20 metres long. We aimed for a mid to high price range as the length is above the recommended average, especially for the USB cable. It\u2019s safe to buy any HDMI\u00a0to\u00a0thunderbolt adaptors however the\u00a0recommendation is to select\u00a0the original Apple HDMI\u00a0to lightning adaptor.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\"><b>e)<\/b> webcam (*optional \u2013 another webcam might be required look at Silverback problems)<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">As main source, we went with\u00a0Logitech C920 HD Webcam (USB) as it delivers great video and descent sound. If you have\u00a0fluorescent lighting you might consider using Webcam Settings app to change the frequency of webcam to eliminate flickering.\u00a0https:\/\/itunes.apple.com\/gb\/app\/webcam-settings\/id533696630?mt=12<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\"><b>f)<\/b>\u00a0Silverback 2.0 app, UX recorder and quicktime app<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">We use Silverback 2.0 app to record sessions. It was paid software however good news is it is now available as freeware. The Silverback app is incompatible with 2013 onward Macbooks. It can not use the in-built camera and results in the failure to\u00a0record sound. A quick fix is to plug in the cheapest camera you can find and select an in-built microphone in audio settings\u00a0(hold Alt Key and click speaker next to clock).<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">The UX recorder app for iPad and iPhone uses in-built browser and can record the screen. The only disadvantage we found is that if the\u00a0power button is pressed during a recording session, the app quits and the whole video is lost.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Quicktime \/ Menu -&gt; New Movie Recording -&gt; Select Logitech camera for video and sound by clicking arrow on right side \u2013 we use it to stream the video and sound from USB Logitech camera.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\"><b>What our setup does\u2026<\/b><\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">We pulled the HDMI and USB cable under the floor from the Pod to the observer room. The MacBook Air \/ iPad \/ iPhone streams desktop video via HDMI to TV1 in the observers room. Logitech Webcam streams via USB and Quicktime video and sound to iMac and from\u00a0iMac to TV2 via short HDMI cable. In the meantime, the software on the device records the desktop, from camera view and sound. The MacBook is connected via Wi-Fi to our dev network, however we have the backup LAN wire in the pod.<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-1494 lazyload\" data-src=\"https:\/\/blogs.gov.scot\/digital\/wp-content\/uploads\/sites\/5\/2017\/07\/usability-lab-plan.jpg\" alt=\"\" width=\"700\" height=\"561\" data-srcset=\"https:\/\/blogs.gov.scot\/digital\/wp-content\/uploads\/sites\/5\/2017\/07\/usability-lab-plan.jpg 700w, https:\/\/blogs.gov.scot\/digital\/wp-content\/uploads\/sites\/5\/2017\/07\/usability-lab-plan-300x240.jpg 300w, https:\/\/blogs.gov.scot\/digital\/wp-content\/uploads\/sites\/5\/2017\/07\/usability-lab-plan-639x512.jpg 639w, https:\/\/blogs.gov.scot\/digital\/wp-content\/uploads\/sites\/5\/2017\/07\/usability-lab-plan-524x420.jpg 524w\" data-sizes=\"(max-width: 700px) 100vw, 700px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 700px; --smush-placeholder-aspect-ratio: 700\/561;\" \/><\/p>\n<p class=\"p1\"><span class=\"s1\"><b>Issues<\/b><\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Only one \u2013 probably due to the length of the USB cable (5 max recommended, ours has 20) sound noise builds up and we need to switch it off and on again to reset it.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\"><b>Things to consider<\/b><\/span><\/p>\n<ul class=\"ul1\">\n<li class=\"li1\"><span class=\"s1\">Any additional costs like furniture (table, chairs, etc)<\/span><\/li>\n<li class=\"li1\"><span class=\"s1\">Limitations of WI-FI \/ LAN access to your dev<\/span><\/li>\n<li class=\"li1\"><span class=\"s1\">Lighting \u2013 traditional bulbs or LEDS working on DC power will be the best<\/span><\/li>\n<li class=\"li1\"><span class=\"s1\">Back up your video files<\/span><\/li>\n<li class=\"li1\"><span class=\"s1\">Air conditioning<\/span><\/li>\n<li class=\"li1\"><span class=\"s1\">Refreshments<\/span><\/li>\n<\/ul>\n<p class=\"p1\"><span class=\"s1\"><b>Participants<\/b><\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Picking the right participants is vital. Plucking people out that are likely to use the service, or support people in using the service, can help you drastically improve the product. In many instances people are willing to come along with costs covered.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Otherwise, you need to consider the cost of recruitment if you choose to use agencies and any incentive per participant (which can be up to \u00a380). Procurement might be required\u00a0which involves additional costs. You also have to factor in an incentive handling fee in the\u00a0agency costs, which can save you the hassle of organising and handing over cash.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\"><b>Freebies<\/b><\/span><\/p>\n<ul class=\"ul1\">\n<li class=\"li1\"><span class=\"s2\"><a href=\"https:\/\/mygovscot.files.wordpress.com\/2014\/12\/project_consent_form.docx\"><span class=\"s3\">Project_Consent_Form.docx <\/span><\/a><\/span><span class=\"s1\">\u2013 stay covered, make sure you ask participants to sign the consent form before you begin<\/span><\/li>\n<li class=\"li1\"><span class=\"s2\"><a href=\"https:\/\/mygovscot.files.wordpress.com\/2014\/12\/book-a-session.jpg\"><span class=\"s3\">Book-your-place.JPG<\/span><\/a><\/span><span class=\"s1\">\u00a0\u2013 encourage other team members to attend the sessions<\/span><\/li>\n<\/ul>\n<p class=\"p1\"><span class=\"s1\"><b>Other sources<\/b><\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">If you would prefer\u00a0or need a higher specification and have higher budget read <a href=\"https:\/\/a-lab-in-the-making.tumblr.com\/\"><span class=\"s4\">here<\/span><\/a> about\u00a0GDS user research lab. Just keep in mind this is an impressive dream setup and you will most likely need to procure it.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\"><i>This\u00a0is a\u00a0post by <\/i><a href=\"https:\/\/twitter.com\/greghoyna\"><span class=\"s4\"><i>Greg Kozakiewicz<\/i><\/span><\/a><i>, our Head of UX, Design and Research.<\/i><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Our user research \/ usability lab is very simple and cheap solution for everyday activities \u2013 coming in well under normal costs. It is relatively portable, \u00a0procurement and health and safety supervision free and can be setup within minutes. We tested a number of more advanced setups\u00a0based on\u00a0Apple TV and\/or Wi-Fi solutions but all of&#8230;<\/p>\n","protected":false},"author":224,"featured_media":1492,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,10],"tags":[68,37],"class_list":["post-1489","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-public-services","category-mygov-scot","tag-design-and-user-experience","tag-user-research"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Setting up a cost effective user research lab - Digital<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blogs.gov.scot\/digital\/2014\/12\/10\/setting-cost-effective-user-research-lab\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Setting up a cost effective user research lab - Digital\" \/>\n<meta property=\"og:description\" content=\"Our user research \/ usability lab is very simple and cheap solution for everyday activities \u2013 coming in well under normal costs. It is relatively portable, \u00a0procurement and health and safety supervision free and can be setup within minutes. We tested a number of more advanced setups\u00a0based on\u00a0Apple TV and\/or Wi-Fi solutions but all of...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blogs.gov.scot\/digital\/2014\/12\/10\/setting-cost-effective-user-research-lab\/\" \/>\n<meta property=\"og:site_name\" content=\"Digital\" \/>\n<meta property=\"article:published_time\" content=\"2014-12-10T15:05:52+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-02-19T17:02:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blogs.gov.scot\/digital\/wp-content\/uploads\/sites\/5\/2017\/07\/usability-lab.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"700\" \/>\n\t<meta property=\"og:image:height\" content=\"438\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Jono Ellis\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jono Ellis\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/blogs.gov.scot\/digital\/2014\/12\/10\/setting-cost-effective-user-research-lab\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/blogs.gov.scot\/digital\/2014\/12\/10\/setting-cost-effective-user-research-lab\/\"},\"author\":{\"name\":\"Jono Ellis\",\"@id\":\"https:\/\/blogs.gov.scot\/digital\/#\/schema\/person\/ee4d9f144db1f0c55b7d4f1118dfeeb6\"},\"headline\":\"Setting up a cost effective user research lab\",\"datePublished\":\"2014-12-10T15:05:52+00:00\",\"dateModified\":\"2018-02-19T17:02:16+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/blogs.gov.scot\/digital\/2014\/12\/10\/setting-cost-effective-user-research-lab\/\"},\"wordCount\":938,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/blogs.gov.scot\/digital\/2014\/12\/10\/setting-cost-effective-user-research-lab\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blogs.gov.scot\/digital\/wp-content\/uploads\/sites\/5\/2017\/07\/usability-lab.jpg\",\"keywords\":[\"Design and User Experience\",\"user research\"],\"articleSection\":[\"Digital Public Services\",\"mygov.scot\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/blogs.gov.scot\/digital\/2014\/12\/10\/setting-cost-effective-user-research-lab\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/blogs.gov.scot\/digital\/2014\/12\/10\/setting-cost-effective-user-research-lab\/\",\"url\":\"https:\/\/blogs.gov.scot\/digital\/2014\/12\/10\/setting-cost-effective-user-research-lab\/\",\"name\":\"Setting up a cost effective user research lab - Digital\",\"isPartOf\":{\"@id\":\"https:\/\/blogs.gov.scot\/digital\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/blogs.gov.scot\/digital\/2014\/12\/10\/setting-cost-effective-user-research-lab\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/blogs.gov.scot\/digital\/2014\/12\/10\/setting-cost-effective-user-research-lab\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blogs.gov.scot\/digital\/wp-content\/uploads\/sites\/5\/2017\/07\/usability-lab.jpg\",\"datePublished\":\"2014-12-10T15:05:52+00:00\",\"dateModified\":\"2018-02-19T17:02:16+00:00\",\"author\":{\"@id\":\"https:\/\/blogs.gov.scot\/digital\/#\/schema\/person\/ee4d9f144db1f0c55b7d4f1118dfeeb6\"},\"breadcrumb\":{\"@id\":\"https:\/\/blogs.gov.scot\/digital\/2014\/12\/10\/setting-cost-effective-user-research-lab\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/blogs.gov.scot\/digital\/2014\/12\/10\/setting-cost-effective-user-research-lab\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/blogs.gov.scot\/digital\/2014\/12\/10\/setting-cost-effective-user-research-lab\/#primaryimage\",\"url\":\"https:\/\/blogs.gov.scot\/digital\/wp-content\/uploads\/sites\/5\/2017\/07\/usability-lab.jpg\",\"contentUrl\":\"https:\/\/blogs.gov.scot\/digital\/wp-content\/uploads\/sites\/5\/2017\/07\/usability-lab.jpg\",\"width\":700,\"height\":438},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/blogs.gov.scot\/digital\/2014\/12\/10\/setting-cost-effective-user-research-lab\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/blogs.gov.scot\/digital\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Setting up a cost effective user research lab\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/blogs.gov.scot\/digital\/#website\",\"url\":\"https:\/\/blogs.gov.scot\/digital\/\",\"name\":\"Digital\",\"description\":\"Updates from the Scottish Government&#039;s Digital Directorate\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/blogs.gov.scot\/digital\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/blogs.gov.scot\/digital\/#\/schema\/person\/ee4d9f144db1f0c55b7d4f1118dfeeb6\",\"name\":\"Jono Ellis\",\"description\":\"Performance Manager for the MyGov programme.\",\"sameAs\":[\"https:\/\/www.twitter.com\/jonoellis\"],\"url\":\"https:\/\/blogs.gov.scot\/digital\/author\/jonoellis\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Setting up a cost effective user research lab - Digital","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/blogs.gov.scot\/digital\/2014\/12\/10\/setting-cost-effective-user-research-lab\/","og_locale":"en_GB","og_type":"article","og_title":"Setting up a cost effective user research lab - Digital","og_description":"Our user research \/ usability lab is very simple and cheap solution for everyday activities \u2013 coming in well under normal costs. It is relatively portable, \u00a0procurement and health and safety supervision free and can be setup within minutes. We tested a number of more advanced setups\u00a0based on\u00a0Apple TV and\/or Wi-Fi solutions but all of...","og_url":"https:\/\/blogs.gov.scot\/digital\/2014\/12\/10\/setting-cost-effective-user-research-lab\/","og_site_name":"Digital","article_published_time":"2014-12-10T15:05:52+00:00","article_modified_time":"2018-02-19T17:02:16+00:00","og_image":[{"width":700,"height":438,"url":"https:\/\/blogs.gov.scot\/digital\/wp-content\/uploads\/sites\/5\/2017\/07\/usability-lab.jpg","type":"image\/jpeg"}],"author":"Jono Ellis","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Jono Ellis","Estimated reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/blogs.gov.scot\/digital\/2014\/12\/10\/setting-cost-effective-user-research-lab\/#article","isPartOf":{"@id":"https:\/\/blogs.gov.scot\/digital\/2014\/12\/10\/setting-cost-effective-user-research-lab\/"},"author":{"name":"Jono Ellis","@id":"https:\/\/blogs.gov.scot\/digital\/#\/schema\/person\/ee4d9f144db1f0c55b7d4f1118dfeeb6"},"headline":"Setting up a cost effective user research lab","datePublished":"2014-12-10T15:05:52+00:00","dateModified":"2018-02-19T17:02:16+00:00","mainEntityOfPage":{"@id":"https:\/\/blogs.gov.scot\/digital\/2014\/12\/10\/setting-cost-effective-user-research-lab\/"},"wordCount":938,"commentCount":0,"image":{"@id":"https:\/\/blogs.gov.scot\/digital\/2014\/12\/10\/setting-cost-effective-user-research-lab\/#primaryimage"},"thumbnailUrl":"https:\/\/blogs.gov.scot\/digital\/wp-content\/uploads\/sites\/5\/2017\/07\/usability-lab.jpg","keywords":["Design and User Experience","user research"],"articleSection":["Digital Public Services","mygov.scot"],"inLanguage":"en-GB","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/blogs.gov.scot\/digital\/2014\/12\/10\/setting-cost-effective-user-research-lab\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/blogs.gov.scot\/digital\/2014\/12\/10\/setting-cost-effective-user-research-lab\/","url":"https:\/\/blogs.gov.scot\/digital\/2014\/12\/10\/setting-cost-effective-user-research-lab\/","name":"Setting up a cost effective user research lab - Digital","isPartOf":{"@id":"https:\/\/blogs.gov.scot\/digital\/#website"},"primaryImageOfPage":{"@id":"https:\/\/blogs.gov.scot\/digital\/2014\/12\/10\/setting-cost-effective-user-research-lab\/#primaryimage"},"image":{"@id":"https:\/\/blogs.gov.scot\/digital\/2014\/12\/10\/setting-cost-effective-user-research-lab\/#primaryimage"},"thumbnailUrl":"https:\/\/blogs.gov.scot\/digital\/wp-content\/uploads\/sites\/5\/2017\/07\/usability-lab.jpg","datePublished":"2014-12-10T15:05:52+00:00","dateModified":"2018-02-19T17:02:16+00:00","author":{"@id":"https:\/\/blogs.gov.scot\/digital\/#\/schema\/person\/ee4d9f144db1f0c55b7d4f1118dfeeb6"},"breadcrumb":{"@id":"https:\/\/blogs.gov.scot\/digital\/2014\/12\/10\/setting-cost-effective-user-research-lab\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/blogs.gov.scot\/digital\/2014\/12\/10\/setting-cost-effective-user-research-lab\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/blogs.gov.scot\/digital\/2014\/12\/10\/setting-cost-effective-user-research-lab\/#primaryimage","url":"https:\/\/blogs.gov.scot\/digital\/wp-content\/uploads\/sites\/5\/2017\/07\/usability-lab.jpg","contentUrl":"https:\/\/blogs.gov.scot\/digital\/wp-content\/uploads\/sites\/5\/2017\/07\/usability-lab.jpg","width":700,"height":438},{"@type":"BreadcrumbList","@id":"https:\/\/blogs.gov.scot\/digital\/2014\/12\/10\/setting-cost-effective-user-research-lab\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/blogs.gov.scot\/digital\/"},{"@type":"ListItem","position":2,"name":"Setting up a cost effective user research lab"}]},{"@type":"WebSite","@id":"https:\/\/blogs.gov.scot\/digital\/#website","url":"https:\/\/blogs.gov.scot\/digital\/","name":"Digital","description":"Updates from the Scottish Government&#039;s Digital Directorate","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/blogs.gov.scot\/digital\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Person","@id":"https:\/\/blogs.gov.scot\/digital\/#\/schema\/person\/ee4d9f144db1f0c55b7d4f1118dfeeb6","name":"Jono Ellis","description":"Performance Manager for the MyGov programme.","sameAs":["https:\/\/www.twitter.com\/jonoellis"],"url":"https:\/\/blogs.gov.scot\/digital\/author\/jonoellis\/"}]}},"_links":{"self":[{"href":"https:\/\/blogs.gov.scot\/digital\/wp-json\/wp\/v2\/posts\/1489","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.gov.scot\/digital\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.gov.scot\/digital\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.gov.scot\/digital\/wp-json\/wp\/v2\/users\/224"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.gov.scot\/digital\/wp-json\/wp\/v2\/comments?post=1489"}],"version-history":[{"count":0,"href":"https:\/\/blogs.gov.scot\/digital\/wp-json\/wp\/v2\/posts\/1489\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blogs.gov.scot\/digital\/wp-json\/wp\/v2\/media\/1492"}],"wp:attachment":[{"href":"https:\/\/blogs.gov.scot\/digital\/wp-json\/wp\/v2\/media?parent=1489"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.gov.scot\/digital\/wp-json\/wp\/v2\/categories?post=1489"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.gov.scot\/digital\/wp-json\/wp\/v2\/tags?post=1489"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}