{"id":2202,"date":"2018-08-02T08:44:58","date_gmt":"2018-08-02T08:44:58","guid":{"rendered":"https:\/\/blogs.gov.scot\/digital\/?p=2202"},"modified":"2018-08-02T10:56:33","modified_gmt":"2018-08-02T10:56:33","slug":"the-6-stages-of-the-content-lifecycle","status":"publish","type":"post","link":"https:\/\/blogs.gov.scot\/digital\/2018\/08\/02\/the-6-stages-of-the-content-lifecycle\/","title":{"rendered":"The 6 stages of the content lifecycle"},"content":{"rendered":"<p>This post is by <a href=\"https:\/\/twitter.com\/ang_morrison_\">Angela Morrison<\/a>.<\/p>\n<p>Your content\u00a0isn&#8217;t finished\u00a0once you hit publish.\u00a0It has a\u00a0lifecycle which\u00a0represents the\u00a0stages\u00a0each item\u00a0should pass through, from planning and design right through to publishing and archiving.<\/p>\n<p>Sometimes this is called a content delivery workflow, or publishing workflow.<\/p>\n<h2>Why it\u2019s important<\/h2>\n<p>Following a consistent content lifecycle helps your organisation create content that:<\/p>\n<ul>\n<li>is user focussed<\/li>\n<li>is factually accurate<\/li>\n<li>is maintained and iterated<\/li>\n<li>meets the <a href=\"https:\/\/resources.mygov.scot\/standards\/digital-first\/\">Digital First Service Standard<\/a><\/li>\n<\/ul>\n<h2>How you do it<\/h2>\n<p><a href=\"http:\/\/resources.mygov.scot\/content-standards\/content-delivery\/content-discovery\/working-with-stakeholders\/\">Work with your stakeholders<\/a> early on to get them involved in the design of your organisation\u2019s content lifecycle. This will help them understand:<\/p>\n<ul>\n<li>the benefits of good content strategy and design<\/li>\n<li>the amount of work that goes into a content item and the resource it needs<\/li>\n<li>the roles and responsibilities of everyone involved in the delivery of a content item \u2013 for example, content designers and subject matter experts<\/li>\n<\/ul>\n<p>You should also monitor how well your content lifecycle is working, and plan to iterate it to make improvements or changes.<\/p>\n<p>Your content lifecycle will depend on the project and organisation, but most content lifecycles should include the following stages:<\/p>\n<h2>1. Content discovery and research<\/h2>\n<p><a href=\"http:\/\/resources.mygov.scot\/content-standards\/content-delivery\/content-discovery\/\">Content discovery<\/a> is when you work with other people (for example, subject matter experts, service \/ UX designers and user researchers) to understand:<\/p>\n<ul>\n<li>who your users are<\/li>\n<li>what your users need<\/li>\n<\/ul>\n<p>It helps make sure you understand the information need or problem you\u2019re trying to solve, before you begin designing and prototyping your solution.<\/p>\n<p>A typical content discovery might include:<\/p>\n<ul>\n<li>a discovery workshop \u2013 this is where you <a href=\"http:\/\/resources.mygov.scot\/content-standards\/content-delivery\/content-discovery\/working-with-stakeholders\/\">work with your stakeholders<\/a> to find out their priorities and challenges, understand what the current journey looks like and share data and evidence<\/li>\n<li>gathering and auditing as much evidence as you can to understand what users need from your content \u2013 for example, <a href=\"http:\/\/resources.mygov.scot\/content-standards\/content-delivery\/creating-content\/keyword-research\/\">keyword research<\/a> to find out what people are searching for online<\/li>\n<li><a href=\"http:\/\/resources.mygov.scot\/content-standards\/content-delivery\/quality-assurance\/user-testing\/\">testing existing content<\/a> to find out what the current user experience is and what you can improve on<\/li>\n<\/ul>\n<p>Once you have gathered and analysed all your evidence, you can write <a href=\"http:\/\/resources.mygov.scot\/content-standards\/content-delivery\/content-discovery\/user-needs\/\">user needs<\/a> and user stories<u>.<\/u> These will make sure any content items you produce are user centred.<\/p>\n<p>User needs and user stories will help you put together a <a href=\"http:\/\/resources.mygov.scot\/content-standards\/content-delivery\/creating-content\/creating-a-content-plan\/\">content plan<\/a> to share with stakeholders and validate with your users.<\/p>\n<h2>2. Design and write<\/h2>\n<p>Once you have completed all your preparatory work, you can start to design the content. This is when you turn your user stories into content items.<\/p>\n<p>Designing a content item should involve:<\/p>\n<ul>\n<li><a href=\"http:\/\/resources.mygov.scot\/content-standards\/content-delivery\/content-discovery\/content-formats\/\">choosing a content format<\/a> that best answers the user need \u2013 for example, plain text, or a tool like a postcode search or calculator<\/li>\n<li><a href=\"http:\/\/resources.mygov.scot\/content-standards\/content-delivery\/creating-content\/writing-content\/\">writing content <\/a>that follows your organisation\u2019s style guide and best practice for writing for the web<\/li>\n<li><a href=\"http:\/\/resources.mygov.scot\/content-standards\/content-delivery\/creating-content\/keyword-research\/\">making sure your content is easy to find<\/a> \u2013 for example, information architecture, headings and meta data<\/li>\n<li>working with other disciplines (for example, UX and web designers) to <u><a href=\"http:\/\/resources.mygov.scot\/content-standards\/content-delivery\/content-discovery\/accessibility\/\">make sure your content is accessible and easy to use<\/a> <\/u><\/li>\n<\/ul>\n<h2>3. Peer review<\/h2>\n<p>Once you draft your content, ask a second person (preferably another content designer in your team) to review it against your style guide and check for errors.<\/p>\n<p>This is known as a \u2018<a href=\"http:\/\/resources.mygov.scot\/content-standards\/content-delivery\/quality-assurance\/reviewing-and-fact-checking\/\">peer review\u2019<\/a>.<\/p>\n<p>Sometimes you may need your content peer reviewed more than once. For example, you may want to get another peer review if you make a large number of edits in the fact check stage and want to check the content still meets your team\u2019s standards.<\/p>\n<p>A <a href=\"https:\/\/www.gov.uk\/guidance\/how-to-publish-on-gov-uk\/reviewing-and-approving-content\">peer review checklist<\/a> (based on your style guide) can help your team do peer reviews consistently.<\/p>\n<p>You could organise a <a href=\"https:\/\/insidegovuk.blog.gov.uk\/2016\/03\/03\/content-crits-conquering-through-collaboration\/\">content crit<\/a> with your peers if you need extra support \u2013 for example, if a user need is complex or you have trouble explaining terminology.<\/p>\n<h2>4. Fact check<\/h2>\n<p>As well as checking the content meets your style guide, you\u2019ll need to <a href=\"http:\/\/resources.mygov.scot\/content-standards\/content-delivery\/quality-assurance\/reviewing-and-fact-checking\/\">make sure it is factually correct<\/a>.<\/p>\n<p>You can do this by asking a subject matter expert to fact check your content. This could be an expert in a particular area, like law or policy.<\/p>\n<p>While a subject matter expert is responsible for the facts, it\u2019s still the content designer\u2019s job to decide how the content is written. The subject matter expert should only comment on factual inaccuracies, not on style, tone or structure.<\/p>\n<p>A useful method for ensuring content is factually accurate and easy to understand is to <a href=\"https:\/\/blogs.gov.scot\/digital\/2016\/11\/25\/pair-writing-content-with-subject-matter-experts\/\">pair write<\/a> \u2013 creating or editing content side-by-side with your subject matter expert. <strong>\u00a0<\/strong><\/p>\n<h2>5. Publish, maintain and iterate<\/h2>\n<p>Before you publish any content, you should agree with your stakeholders:<\/p>\n<ul>\n<li>how and when the content should be <a href=\"http:\/\/resources.mygov.scot\/content-standards\/content-delivery\/managing-content\/\">updated and maintained<\/a>, and who is responsible for this<\/li>\n<li>how you know the content is successful \u2013 for example, a 20% decrease in phone calls about a specific query<\/li>\n<li>when you\u2019re going to review it \u2013 this could involve looking at <a href=\"http:\/\/resources.mygov.scot\/guidelines\/analytics\/\">analytics<\/a> and on-page feedback to see how the content is performing or conducting <a href=\"http:\/\/resources.mygov.scot\/content-standards\/content-delivery\/quality-assurance\/user-testing\/\">user testing<\/a><\/li>\n<li>when you are going to remove\/archive (delete) it<\/li>\n<\/ul>\n<p>You should give any content that\u2019s ready to be published one last check to make sure links are working and meta data is correctly tagged.<\/p>\n<p>If appropriate, you should also think about how content is going to be promoted to users and what other relevant websites or offline material should link to it.<\/p>\n<h2>6. Remove and archive<\/h2>\n<p>You should remove (also known as \u2018unpublish\u2019) content when it comes to the end of its life. For example, it\u2019s out of date or is stopping users finding what they need.<\/p>\n<p>Before you remove any content, get approval from content owners or any other stakeholders first. This might mean presenting evidence and data to show why the content needs to be removed.<\/p>\n<p>Plan how you\u2019re going to remove the content. For example, how you\u2019ll manage redirects and if you need to communicate the removal to stakeholders and users.<\/p>\n<p>Often content is simply replaced or joined on to other existing content on the site \u2013 for this you should unpublish a page and add an alias to redirect traffic from the old page to the new one.<\/p>\n<p>Where content is going to be deleted entirely it is often best to send all traffic for that old page to a web archive. Make sure you follow your organisation\u2019s archiving policy. For example, the Scottish Government uses the <a href=\"https:\/\/www.webarchive.org.uk\/ukwa\/info\/about\">UK Web Archive<\/a> to archive information it has published online.<\/p>\n<p>It\u2019s important to let users know how they can access content that\u2019s been archived. This could be a dedicated page on your site explaining your archiving policy and linking to archives of your site. Or it could be a link from the content on a page to link to previous versions of this content in a web archive.<\/p>\n<h2>Useful resources<\/h2>\n<ul>\n<li><a href=\"https:\/\/guides.service.gov.au\/governing-content\/content-lifecycle\/\">Using the content lifecycle<\/a> \u2013 Australian Government Digital Transformation Agency<\/li>\n<li><a href=\"https:\/\/guides.service.gov.au\/content-strategy\/remove-content\/\">Remove content<\/a> \u2013 Australian Government Digital Transformation Agency<\/li>\n<li><a href=\"https:\/\/gathercontent.com\/blog\/www-content-production-process\">Who, When, and Why of the Content Production Process<\/a> \u2013 Gather Content<\/li>\n<li><a href=\"https:\/\/gathercontent.com\/blog\/the-a-to-b-to-content-planning-website-content\">The A to B to content: Planning website content<\/a> \u2013 Gather Content<\/li>\n<li><a href=\"https:\/\/www.gov.uk\/guidance\/how-to-publish-on-gov-uk\/reviewing-and-approving-content\">2i checklist<\/a> \u2013 Government Digital Service<\/li>\n<li><a href=\"https:\/\/www.gov.uk\/guidance\/how-to-publish-on-gov-uk\/unpublishing-and-archiving\">Unpublishing and withdrawing (&#8216;archiving&#8217;)<\/a> \u2013 Government Digital Service<\/li>\n<li><a href=\"https:\/\/www.nrscotland.gov.uk\/research\/researching-online\/web-continuity-service\">Web Continuity Service<\/a> \u2013 National Records of Scotland<\/li>\n<li><a href=\"https:\/\/webtoolkit.govt.nz\/guidance\/content-design-and-management\/managing-content-in-a-project-environment\/\">Managing content in a project environment<\/a> \u2013 New Zealand Government<\/li>\n<li><a href=\"https:\/\/www.webarchive.org.uk\/ukwa\/info\/about\">What is the UK Web Archive?<\/a> \u2013 UK Web Archive<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>This post is by Angela Morrison. Your content\u00a0isn&#8217;t finished\u00a0once you hit publish.\u00a0It has a\u00a0lifecycle which\u00a0represents the\u00a0stages\u00a0each item\u00a0should pass through, from planning and design right through to publishing and archiving. Sometimes this is called a content delivery workflow, or publishing workflow. Why it\u2019s important Following a consistent content lifecycle helps your organisation create content that: is&#8230;<\/p>\n","protected":false},"author":338,"featured_media":2260,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[97],"tags":[36,27],"class_list":["post-2202","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-design","tag-content","tag-content-design"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The 6 stages of the content lifecycle - Digital<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blogs.gov.scot\/digital\/2018\/08\/02\/the-6-stages-of-the-content-lifecycle\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The 6 stages of the content lifecycle - Digital\" \/>\n<meta property=\"og:description\" content=\"This post is by Angela Morrison. Your content\u00a0isn&#8217;t finished\u00a0once you hit publish.\u00a0It has a\u00a0lifecycle which\u00a0represents the\u00a0stages\u00a0each item\u00a0should pass through, from planning and design right through to publishing and archiving. Sometimes this is called a content delivery workflow, or publishing workflow. 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Your content\u00a0isn&#8217;t finished\u00a0once you hit publish.\u00a0It has a\u00a0lifecycle which\u00a0represents the\u00a0stages\u00a0each item\u00a0should pass through, from planning and design right through to publishing and archiving. Sometimes this is called a content delivery workflow, or publishing workflow. 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