{"id":6010,"date":"2026-09-03T08:31:38","date_gmt":"2026-09-03T08:31:38","guid":{"rendered":"https:\/\/blogs.gov.scot\/digital\/?p=6010"},"modified":"2026-09-03T08:31:38","modified_gmt":"2026-09-03T08:31:38","slug":"the-mygov-scot-brand-refresh","status":"publish","type":"post","link":"https:\/\/blogs.gov.scot\/digital\/2026\/09\/03\/the-mygov-scot-brand-refresh\/","title":{"rendered":"The mygov.scot brand refresh"},"content":{"rendered":"<p><strong>Blog by the Scottish Government Digital Design Team.<\/strong><\/p>\n<p><span data-contrast=\"auto\">With the\u00a0mygov.scot\u00a0visual identity\u00a0having\u00a0remained\u00a0the same\u00a0since the launch of\u00a0the\u00a0website in 2014\u00a0the Scottish Government Digital\u00a0Design\u00a0Team\u00a0recognised\u00a0that it was time\u00a0for a\u00a0refresh.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">We\u00a0had several aims we wanted to achieve with this\u00a0refresh, most notably:<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">to\u00a0update\u00a0to\u00a0a modern,\u00a0trustworthy\u00a0and scalable\u00a0mygov.scot\u00a0brand<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">to\u00a0align more closely with the Scottish Government (SG) parent brand<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">to\u00a0establish\u00a0guidelines\u00a0and\u00a0a\u00a0more robust brand definition<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">Rather than completely reinvent a well-established and recognised brand we are taking the approach of a full, phased refresh\u00a0to\u00a0have a clear,\u00a0accessible\u00a0and modern signifier where services are provided through\u00a0mygov.scot\u00a0going forward.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<div id=\"attachment_6024\" style=\"width: 1034px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/blogs.gov.scot\/digital\/wp-content\/uploads\/sites\/5\/2026\/08\/before_after_blog-2.png\"><img decoding=\"async\" aria-describedby=\"caption-attachment-6024\" class=\"wp-image-6024 size-large lazyload\" data-src=\"https:\/\/blogs.gov.scot\/digital\/wp-content\/uploads\/sites\/5\/2026\/08\/before_after_blog-2-1024x274.png\" alt=\"The\u00a0before and after of the\u00a0mygov.scot\u00a0logo\" width=\"1024\" height=\"274\" data-srcset=\"https:\/\/blogs.gov.scot\/digital\/wp-content\/uploads\/sites\/5\/2026\/08\/before_after_blog-2-1024x274.png 1024w, https:\/\/blogs.gov.scot\/digital\/wp-content\/uploads\/sites\/5\/2026\/08\/before_after_blog-2-300x80.png 300w, https:\/\/blogs.gov.scot\/digital\/wp-content\/uploads\/sites\/5\/2026\/08\/before_after_blog-2-768x205.png 768w, https:\/\/blogs.gov.scot\/digital\/wp-content\/uploads\/sites\/5\/2026\/08\/before_after_blog-2-1536x410.png 1536w, https:\/\/blogs.gov.scot\/digital\/wp-content\/uploads\/sites\/5\/2026\/08\/before_after_blog-2-750x200.png 750w, https:\/\/blogs.gov.scot\/digital\/wp-content\/uploads\/sites\/5\/2026\/08\/before_after_blog-2-802x214.png 802w, https:\/\/blogs.gov.scot\/digital\/wp-content\/uploads\/sites\/5\/2026\/08\/before_after_blog-2.png 1920w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/274;\" \/><\/a><p id=\"caption-attachment-6024\" class=\"wp-caption-text\">The before and after of the mygov.scot logo<\/p><\/div>\n<p><span data-contrast=\"auto\">The chunky and rounded aesthetic of the\u00a0original logo\u00a0is\u00a0reminiscent of a more informal era of web services. We were keen to modernise the look of the logo and\u00a0establish\u00a0a sense of trust,\u00a0reliability\u00a0and\u00a0cohesion\u00a0with the\u00a0main\u00a0SG\u00a0brand.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">The updated\u00a0mygov.scot\u00a0logo brings\u00a0us\u00a0in line with the\u00a0parent\u00a0brand\u00a0by utilising the same\u00a0typeface\u00a0(font)\u00a0and brand colours.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">The tonal emphasis in the logo has been shifted to the\u00a0\u201cmy\u201d\u00a0to\u00a0highlight\u00a0the citizen focussed approach we\u00a0take when updating\u00a0existing or\u00a0creating new services.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">The refreshed logo\u00a0has variants for both light and dark backgrounds as well as a stacked version to make the application of the brand more flexible for\u00a0a variety of\u00a0digital\u00a0use cases.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<div id=\"attachment_6025\" style=\"width: 889px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/blogs.gov.scot\/digital\/wp-content\/uploads\/sites\/5\/2026\/08\/examples_blog-2.png\"><img decoding=\"async\" aria-describedby=\"caption-attachment-6025\" class=\"wp-image-6025 size-full lazyload\" data-src=\"https:\/\/blogs.gov.scot\/digital\/wp-content\/uploads\/sites\/5\/2026\/08\/examples_blog-2.png\" alt=\"A flexible approach for\u00a0SG\u00a0digital services\" width=\"879\" height=\"296\" data-srcset=\"https:\/\/blogs.gov.scot\/digital\/wp-content\/uploads\/sites\/5\/2026\/08\/examples_blog-2.png 879w, https:\/\/blogs.gov.scot\/digital\/wp-content\/uploads\/sites\/5\/2026\/08\/examples_blog-2-300x101.png 300w, https:\/\/blogs.gov.scot\/digital\/wp-content\/uploads\/sites\/5\/2026\/08\/examples_blog-2-768x259.png 768w, https:\/\/blogs.gov.scot\/digital\/wp-content\/uploads\/sites\/5\/2026\/08\/examples_blog-2-750x253.png 750w, https:\/\/blogs.gov.scot\/digital\/wp-content\/uploads\/sites\/5\/2026\/08\/examples_blog-2-802x270.png 802w\" data-sizes=\"(max-width: 879px) 100vw, 879px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 879px; --smush-placeholder-aspect-ratio: 879\/296;\" \/><\/a><p id=\"caption-attachment-6025\" class=\"wp-caption-text\">A flexible approach for\u00a0SG\u00a0digital services<\/p><\/div>\n<p><span data-contrast=\"auto\">The updated logo will be applied to\u00a0all\u00a0digital\u00a0channels,\u00a0and we have created\u00a0new\u00a0guidelines to ensure that it is used consistently and in a way that reflects our\u00a0approach to the future of\u00a0SG\u00a0digital services.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><strong>Looking ahead\u00a0<\/strong><\/p>\n<p><span data-contrast=\"auto\">Mygov.scot\u00a0is the main channel for citizens\u00a0seeking information\u00a0on or\u00a0accessing public services in Scotland. It was originally launched in August 2014 and now receives\u00a010 million visitors annually.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Going forward\u00a0mygov.scot\u00a0will continue to evolve to deliver innovative\u00a0and accessible public services.<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">Users will be able\u00a0to log in for personalised services through both the\u00a0mygov.scot\u00a0website and using the new\u00a0mygov.scot\u00a0digital application which will be available\u00a0for\u00a0both\u00a0android and iOS\u00a0devices.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">We will be working on onboarding new services and\u00a0collaborating with different areas of\u00a0both\u00a0government\u00a0and the\u00a0wider public sector\u00a0to\u00a0develop\u00a0future focussed\u00a0public services for the citizens of Scotland.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Blog by the Scottish Government Digital Design Team. With the\u00a0mygov.scot\u00a0visual identity\u00a0having\u00a0remained\u00a0the same\u00a0since the launch of\u00a0the\u00a0website in 2014\u00a0the Scottish Government Digital\u00a0Design\u00a0Team\u00a0recognised\u00a0that it was time\u00a0for a\u00a0refresh.\u00a0\u00a0 We\u00a0had several aims we wanted to achieve with this\u00a0refresh, most notably:\u00a0 to\u00a0update\u00a0to\u00a0a modern,\u00a0trustworthy\u00a0and scalable\u00a0mygov.scot\u00a0brand\u00a0 to\u00a0align more closely with the Scottish Government (SG) parent brand\u00a0 to\u00a0establish\u00a0guidelines\u00a0and\u00a0a\u00a0more robust brand definition\u00a0 Rather than completely&#8230;<\/p>\n","protected":false},"author":317,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[548,431],"tags":[549,146,550,39,551],"ppma_author":[563],"class_list":["post-6010","post","type-post","status-publish","format-standard","hentry","category-mygov-scot-2","category-scottish-government-design-system","tag-brand-refresh","tag-digital-scotland","tag-logo","tag-mygov-scot","tag-scottish-government-digital-design-team"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The mygov.scot brand refresh - Digital<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blogs.gov.scot\/digital\/2026\/09\/03\/the-mygov-scot-brand-refresh\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The mygov.scot brand refresh - Digital\" \/>\n<meta property=\"og:description\" content=\"Blog by the Scottish Government Digital Design Team. With the\u00a0mygov.scot\u00a0visual identity\u00a0having\u00a0remained\u00a0the same\u00a0since the launch of\u00a0the\u00a0website in 2014\u00a0the Scottish Government Digital\u00a0Design\u00a0Team\u00a0recognised\u00a0that it was time\u00a0for a\u00a0refresh.\u00a0\u00a0 We\u00a0had several aims we wanted to achieve with this\u00a0refresh, most notably:\u00a0 to\u00a0update\u00a0to\u00a0a modern,\u00a0trustworthy\u00a0and scalable\u00a0mygov.scot\u00a0brand\u00a0 to\u00a0align more closely with the Scottish Government (SG) parent brand\u00a0 to\u00a0establish\u00a0guidelines\u00a0and\u00a0a\u00a0more robust brand definition\u00a0 Rather than completely...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blogs.gov.scot\/digital\/2026\/09\/03\/the-mygov-scot-brand-refresh\/\" \/>\n<meta property=\"og:site_name\" content=\"Digital\" \/>\n<meta property=\"article:published_time\" content=\"2026-09-03T08:31:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blogs.gov.scot\/digital\/wp-content\/uploads\/sites\/5\/2026\/08\/before_after_blog-2.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"513\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Stewart Hamilton\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Stewart Hamilton\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script nonce='6a9a467b6a269' type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/blogs.gov.scot\\\/digital\\\/2026\\\/09\\\/03\\\/the-mygov-scot-brand-refresh\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/blogs.gov.scot\\\/digital\\\/2026\\\/09\\\/03\\\/the-mygov-scot-brand-refresh\\\/\"},\"author\":{\"name\":\"Stewart Hamilton\",\"@id\":\"https:\\\/\\\/blogs.gov.scot\\\/digital\\\/#\\\/schema\\\/person\\\/fd47935c780321ad6c4ecbb2f10da552\"},\"headline\":\"The mygov.scot brand refresh\",\"datePublished\":\"2026-09-03T08:31:38+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/blogs.gov.scot\\\/digital\\\/2026\\\/09\\\/03\\\/the-mygov-scot-brand-refresh\\\/\"},\"wordCount\":430,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/blogs.gov.scot\\\/digital\\\/2026\\\/09\\\/03\\\/the-mygov-scot-brand-refresh\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/blogs.gov.scot\\\/digital\\\/wp-content\\\/uploads\\\/sites\\\/5\\\/2026\\\/08\\\/before_after_blog-2-1024x274.png\",\"keywords\":[\"Brand refresh\",\"Digital Scotland\",\"logo\",\"mygov.scot\",\"Scottish Government Digital\u00a0Design\u00a0Team\"],\"articleSection\":[\"mygov.scot\",\"Scottish Government Design System\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/blogs.gov.scot\\\/digital\\\/2026\\\/09\\\/03\\\/the-mygov-scot-brand-refresh\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/blogs.gov.scot\\\/digital\\\/2026\\\/09\\\/03\\\/the-mygov-scot-brand-refresh\\\/\",\"url\":\"https:\\\/\\\/blogs.gov.scot\\\/digital\\\/2026\\\/09\\\/03\\\/the-mygov-scot-brand-refresh\\\/\",\"name\":\"The mygov.scot brand refresh - 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