{"id":900,"date":"2016-08-25T09:58:42","date_gmt":"2016-08-25T09:58:42","guid":{"rendered":"https:\/\/blogs.gov.scot\/digital\/?p=900"},"modified":"2017-07-20T08:35:48","modified_gmt":"2017-07-20T08:35:48","slug":"supporting-scottish-business-owners","status":"publish","type":"post","link":"https:\/\/blogs.gov.scot\/digital\/2016\/08\/25\/supporting-scottish-business-owners\/","title":{"rendered":"Supporting Scottish business owners after the EU Referendum"},"content":{"rendered":"<p><em>This is a post by <a href=\"https:\/\/www.twitter.com\/LaurnaRobertson\">Laurna Robertson<\/a>, one of our content designers.<\/em><\/p>\n<p>The EU Referendum result means businesses across the UK face an uncertain future. The Scottish Government business policy team wanted to deal with this uncertainty swiftly. Following discussions with the Federation of Small Businesses, it was clear that offering up-to-date information and support for business owners early was crucial. To do this, they set up a working group with the following organisations:<\/p>\n<ul>\n<li>Scottish Enterprise<\/li>\n<li>Highlands and Islands Enterprise<\/li>\n<li>Skills Development Scotland<\/li>\n<li>Business Gateway<\/li>\n<li>The Scottish Local Authorities Economic Development Group (SLAED)<\/li>\n<\/ul>\n<p>One of the first decisions the group made was to offer a support service for business owners across Scotland which answered their questions. As this is a service for business owners mygov.scot was the obvious place to host this because it\u2019s for information and services for members of the public and business owners and gov.scot is for policy information and announcements.<!--more--><\/p>\n<p>The MyGov team suggested that this support service should take a two-tier approach:<\/p>\n<ol>\n<li><a href=\"https:\/\/www.mygov.scot\/eu-referendum-business\/\">An information page<\/a> that is regularly updated<\/li>\n<li>An online form for business owners to ask questions that weren\u2019t answered by the information<\/li>\n<\/ol>\n<p>This 2 tier approach was approved by the working group. Between this approval and our deadline, there were 3 weeks to deliver what we\u2019d promised.<\/p>\n<div id=\"attachment_902\" style=\"width: 510px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/blogs.gov.scot\/digital\/wp-content\/uploads\/sites\/5\/2016\/08\/eu-referendum-form.png\"><img decoding=\"async\" aria-describedby=\"caption-attachment-902\" class=\"wp-image-902 lazyload\" data-src=\"https:\/\/blogs.gov.scot\/digital\/wp-content\/uploads\/sites\/5\/2016\/08\/eu-referendum-form-635x1024.png\" alt=\"EU Referendum form on mygov.scot\" width=\"500\" height=\"806\" data-srcset=\"https:\/\/blogs.gov.scot\/digital\/wp-content\/uploads\/sites\/5\/2016\/08\/eu-referendum-form-635x1024.png 635w, https:\/\/blogs.gov.scot\/digital\/wp-content\/uploads\/sites\/5\/2016\/08\/eu-referendum-form-186x300.png 186w, https:\/\/blogs.gov.scot\/digital\/wp-content\/uploads\/sites\/5\/2016\/08\/eu-referendum-form.png 744w\" data-sizes=\"(max-width: 500px) 100vw, 500px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 500px; --smush-placeholder-aspect-ratio: 500\/806;\" \/><\/a><p id=\"caption-attachment-902\" class=\"wp-caption-text\">EU Referendum form<\/p><\/div>\n<h3>Research<\/h3>\n<p>When we\u2019re creating a new piece of content for mygov.scot we analyse what search terms people search for in search engines about the topic (this example shows <a href=\"https:\/\/public.tableau.com\/profile\/sgosteam#!\/vizhome\/Onlinesafety-membersofthepublic\/onlinesafety-membersofthepublic\">search terms people use in Google\u00a0for online safety<\/a>). We did this first to figure out whether business owners had begun to ask specific questions about the impact of the EU Referendum. Sadly, the search terms returning just 2 months after the result were generic and didn\u2019t give us any depth of understanding about key themes.<\/p>\n<p>Luckily, Scottish Enterprise and Highlands and Islands Enterprise had engaged with companies they support to find out how they were feeling about the EU Referendum result. This information was used to inform the first draft of the content alongside current policy positions.<\/p>\n<p>A first draft of content was sent to the partner organisations for feedback and to ensure they were satisfied. The information was extended as different policy teams and partner organisations offered suggestions. It will continue to grow as more information becomes available.<\/p>\n<h3>Building the form<\/h3>\n<p>A cross-discipline team worked on the form creation including representatives from the:<\/p>\n<ul>\n<li>content team<\/li>\n<li>design team<\/li>\n<li>information security team<\/li>\n<li>product team<\/li>\n<li>technical team<\/li>\n<\/ul>\n<p>The team had a fortnight to iron out details for the form with the partners and deliver it. As it was the first form to be delivered on the website, thorough testing was required.<\/p>\n<h3>New technical offering on the website<\/h3>\n<p>Forms are common on the internet and ours is fairly simple. This form is emailed directly to Scottish Enterprise via Amazon\u2019s Simple Email Service (rather than being collected into a database like our feedback form) as this suited the organisation&#8217;s workflow.<\/p>\n<p>For future forms we will offer the option to store form submissions in our own database &#8211; we already store feedback form data and have an interface for colleagues to retrieve that data. The user must pass a Google reCAPTCHA before they submit the form \u2013 we do this in order to keep spam down.<\/p>\n<h3>What happens once the data has been collected<\/h3>\n<p>The data that\u2019s being collected on the form is directly emailed to Scottish Enterprise. The questions will then be examined by relevant partner organisations to prepare an\u00a0answer, within 3 days, where possible. At this stage, a decision will be made about any additional support the business owner may be offered from the partner organisations.<\/p>\n<p>It\u2019s essential that we treat our user\u2019s data with respect. We aim to help our users by not offering ways for them to overshare their personal data including on our form. We worked with the policy team to define what kind of information they need to collect whilst avoiding the unnecessary collection of sensitive data (such as home addresses). We opted for collecting regional location information by reusing our list of local authorities instead.<\/p>\n<p>People who complete the form are asked to check <a href=\"https:\/\/www.mygov.scot\/eu-form-consent\/\">the consent statement<\/a> before being able to submit it which outlines why this information is being collected, where it goes and what will happen to their data.<\/p>\n<h3>What\u2019s next?<\/h3>\n<p>The information page and form went live on Friday (August 19<sup>th<\/sup>) and we\u2019re currently working with our partners to promote it.<\/p>\n<div id=\"attachment_901\" style=\"width: 510px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/blogs.gov.scot\/digital\/wp-content\/uploads\/sites\/5\/2016\/08\/gov-scot-homepage-2016-08-23.png\"><img decoding=\"async\" aria-describedby=\"caption-attachment-901\" class=\"wp-image-901 lazyload\" data-src=\"https:\/\/blogs.gov.scot\/digital\/wp-content\/uploads\/sites\/5\/2016\/08\/gov-scot-homepage-2016-08-23-300x193.png\" alt=\"Screenshot of the gov.scot homepage 2016-08-23\" width=\"500\" height=\"322\" data-srcset=\"https:\/\/blogs.gov.scot\/digital\/wp-content\/uploads\/sites\/5\/2016\/08\/gov-scot-homepage-2016-08-23-300x193.png 300w, https:\/\/blogs.gov.scot\/digital\/wp-content\/uploads\/sites\/5\/2016\/08\/gov-scot-homepage-2016-08-23-768x495.png 768w, https:\/\/blogs.gov.scot\/digital\/wp-content\/uploads\/sites\/5\/2016\/08\/gov-scot-homepage-2016-08-23-1024x660.png 1024w, https:\/\/blogs.gov.scot\/digital\/wp-content\/uploads\/sites\/5\/2016\/08\/gov-scot-homepage-2016-08-23.png 1294w\" data-sizes=\"(max-width: 500px) 100vw, 500px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 500px; --smush-placeholder-aspect-ratio: 500\/322;\" \/><\/a><p id=\"caption-attachment-901\" class=\"wp-caption-text\">gov.scot homepage 23\/8\/16<\/p><\/div>\n<p>Now that it\u2019s live, we plan to do usability testing \u2013 asking a selection of people how usable they find the information and form in its current format. This may lead to recommendations for improving both that we will share with the partners for feedback.<\/p>\n<p>The performance of the information page and form will be monitored and improvements will be made to the content based on its performance. As with all other pages on mygov.scot, there is an on-page feedback option where users can leave anonymous feedback.<\/p>\n<p>This page will be the central information point for business owners in Scotland throughout the negotiations that lie ahead. We\u2019ll update it regularly as the future challenges and opportunities for Scottish businesses following the EU Referendum become clearer. And of course the questions that come direct from business will be a significant factor in that.<\/p>\n<p>If you run a business in Scotland, please raise your <a href=\"https:\/\/www.mygov.scot\/eu-referendum-business\/\">questions about the EU referendum here<\/a>.<\/p>\n<p>Keep up to date by keeping an eye on our <a href=\"https:\/\/trello.com\/b\/uAjmhCfO\/mygov-programme-roadmap\">roadmap<\/a> and following our updates on this blog and on <a href=\"https:\/\/twitter.com\/mygovscot\">Twitter<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>This is a post by Laurna Robertson, one of our content designers. The EU Referendum result means businesses across the UK face an uncertain future. The Scottish Government business policy team wanted to deal with this uncertainty swiftly. Following discussions with the Federation of Small Businesses, it was clear that offering up-to-date information and support&#8230;<\/p>\n","protected":false},"author":224,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,10],"tags":[],"class_list":["post-900","post","type-post","status-publish","format-standard","hentry","category-digital-public-services","category-mygov-scot"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Supporting Scottish business owners after the EU Referendum - Digital<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blogs.gov.scot\/digital\/2016\/08\/25\/supporting-scottish-business-owners\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Supporting Scottish business owners after the EU Referendum - Digital\" \/>\n<meta property=\"og:description\" content=\"This is a post by Laurna Robertson, one of our content designers. The EU Referendum result means businesses across the UK face an uncertain future. The Scottish Government business policy team wanted to deal with this uncertainty swiftly. 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