Japan’s growing market for Scotch
During my visit to Japan, I visited the Isetan Shinjuku Store, which boasts the highest sales of any department store in Japan. I had the pleasure to take part in the first ever Scottish food and drink Fair and highlight the quality and provenance of authentic Scottish produce.
Scotland has a fantastic larder of some of the world’s best natural produce, a flair for innovation and a longstanding reputation for producing top quality food and drink – so it is no surprise our food and drink industry is enjoying significant success in the Japanese market.
The value of Scottish food and drink exports to Japan has surged to almost £100 million, strongly supported by the country’s growing taste for Scotch whisky: latest available export figures show an overall raise in the value of food and drink sales to Japan, increasing by 9% to a record £98.7 million in 2015.
We are committed to building on this success and strengthening relationships with major food distributors and retailers across Japan. I was delighted to help promote Scottish seafood at Japan’s most prestigious department store and look forward to working more closely with Isetan Mitsukoshi Holdings and others like them in the future to ensure our produce enjoys continued success in the Japanese market.