Marketing

It’s a marathon, not a sprint

June 7, 2014 by No Comments | Category Health, Our work

In the Marketing Unit we have the pleasure of working on lots of campaigns that we really believe and invest in.

So, when we launched the Fit In ‘14 campaign to encourage workplaces to take up exercise we knew that as an office we had to do something.

What makes Fit in ‘14 a little bit different is that it’s not about changing people’s lives overnight, it’s about encouraging small changes.

It’s all about encouraging people to walk up the stairs instead of taking the lift, or getting off the bus a stop earlier.  Through small achievable goals the campaign can help people become fitter for 2014.

One achievable goal the Scottish Government marketeers decided to attempt was to take part in the relay race at the Edinburgh Marathon Festival.  Not the flat out 26 miles but each of us doing small, manageable chunks that even the unfittest of us could work up to.

Tim Bisset, Katherine Goodwin,  Ailsa Graham, Andrea Kinver, Andrew Learmonth, Claire Prentice, Clare Smith and Debbie Smith ran in two teams of four.  Their fundraising efforts have seen nearly £2,000 raised for Breakthrough Breast Cancer.  Add to their fundraising efforts here.


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