Marketing

Summer Drink Drive Road Safety Campaign

June 8, 2014 by No Comments | Category Road safety, Safer Marketing

We recently launched the Scottish Government and Road Safety Scotland’s Summer Drink Drive social marketing campaign. The campaign supports Police Scotland’s enforcement campaign, reminding motorists of the tough legal and personal consequences of drink driving this summer.

With barbecues, weddings, summer parties and rounds of golf all in full swing over the summer months, the temptation to have a drink before getting behind the wheel can be great. However, with a driver stopped by police on average every two minutes on Scotland’s roads, the message throughout the summer is not to drink anything at all before driving, as the risk of being caught is higher than ever.

The campaign will run on TV, radio and digital and social media throughout June.

For more information visit www.dontriskit.info.


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