PR PR (no, it’s not a typo)
We are in the midst of award season for our industry. Last week we completed the ‘Treble’ as we picked up Team of the Year at the PRCA Scotland awards. So for a short window we hold Team of the Year for Marketing Society, CIPR and PRCA – the elusive treble. I’ve been all a Twitter and LinkedIn to the point I’m sure people are #overit.
But it got me thinking. Love them or hate them, there’s more to industry awards than a boozy boogie with your colleagues. Awards allow us to publicly celebrate our great work (boast a little), attract new talent (no poaching of course) and increase employee morale (the celebratory bubbles help too, I admit!)
But what do we learn most from?
Actually we learn more from our mistakes. Those near misses. That catch before the Minister arrives of the upside down launch banner. The Scottland on the third proof read. The English pound note in the giant stunt about saving money with loft insulation.
So I vote we need a Carbuncle Award – a celebration of our glorious f-ups. The Gaffe Gongs, Faux pas Plaudits, Blunder prizes.
Now that would be brave.
“Anyone who has never made a mistake has never tried anything new.” ― Albert Einstein