Marketing

What’s on your desk? SG marketing plan for future campaigns (and pencil shortage)

September 24, 2014 by No Comments | Category Greener, Our work

This week I asked my Marketing colleagues ‘what’s on your desk?’. Apart from banana peels (Gwen), Blackberry chargers (almost everyone) and, in my case, a generous supply of pencils (HB, integral eraser), Marketing have a number of campaigns in development.

Greener are urging Scotland to do more to make our country a cleaner, greener place to live, including launching a new campaign in October promoting carrier bag reuse. So, plan ahead and make sure you have a bag for life handy next time you go shopping.

In Safer, David Coulthard is fronting our country roads campaign, and we’re encouraging drivers to know the correct speed limit on the A9. After a successful outing at the Commonwealth Games, the Equalities campaign will continue in October, with forced marriage in the spotlight at the end of September. And, we’re starting to get “Ready for Winter” – look out for Westie’s top tips.

In the Healthier team their Childhood Flu campaign is ongoing, with PR and partnerships being developed, Seasonal Flu is due to launch on 29th September and new Organ Donation activity is in place for the end of October. Have you shared your wishes?

And, in Smarter, we’re planning PlayTalkRead for the rest of the year, creating materials in other languages and evaluating the 50,000 pieces of collateral we’ve sent to parents, playgroups, health visitors and GP surgeries in the last six months. Our June campaign debrief confirms that PlayTalkRead has achieved well above average on potential for long term impact, something we plan to build on in the coming months.

And, watch this space for news of other future campaigns. I’ll have my pencils sharpened and ready.

PS If you’re a fan of the pencil and would like to join our Marketing team, we’re looking for secondees for a range of future projects. Please contact Clare Smith, Chief Marketing Officer on clare.smith@scotland.gsi.gov.uk.


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