Delivering excellent communications – with you!
It may sound a bit cheesy but I do consider my job a privilege. I get to work with talented people inside and outside the Scottish Government and collectively we’re responsible for communicating and engaging with over 5 million people (and many more beyond Scotland) on issues that have a real and lasting impact on their lives.
When people ask me what I do (a question frequently asked by my mum, who could get her head round me being a journalist but has been bamboozled since I left newspapers behind 17 years ago), I never give the same answer twice because my job is so varied and changes day by day.
Answering that question gets a bit easier from today, however, following the publication of the Scottish Government Communications business plan. This is the first time we’ve published our plan and it sets out in one neat package exactly what we do here in the west wing of St Andrew’s House.
‘Delivering excellent communications’ is the sub-title on the cover of the plan, and over the following 35 pages it sets out exactly how we intend to do exactly that by further raising our game across our four main specialist functions: marketing, digital comms, news and corporate comms.
If we get it right, the prize is a more prosperous and a more equal Scotland where people and their communities are not simply end-users of government policies and services but play their part in developing and delivering them.
We can’t do this alone. Working in partnership with others – policy colleagues, agencies, public bodies, voluntary organisations and private companies – is an important part of the plan. So let us know what you think of the plan and tell us how we can better collaborate.