Marketing

Local, in-season food makes everyone happy.

February 27, 2015 by No Comments | Category Greener

Food. It’s my favourite subject. In fact, the Greener desk at SG Marketing would talk about food all day if pesky work didn’t get in the way.

So imagine my delight to be charged with delivering our latest Greener Food campaign – promoting the merits of buying locally sourced seasonal grub. A legitimate reason to talk food all day long!

Since November last year I’ve been obsessed with seasonal ingredients and the quest to source easy cook recipes. And finally, this week, our Happier Mealtimes campaign launched.

So be it a delicious Scotch beef wrap or a spiced root vegetable tagine, eating local and in-season ingredients makes for happier mealtimes that are fresher, tastier and more nutritious.  And what’s more, choosing to eat this way helps support the economy too by supporting our local producers, suppliers and farmers.

I like to shop around for my ingredients as I can do a bit in the supermarket as well as at the farm shop with my girls whilst they’re distracted looking to see if the hens have laid any fresh eggs! And I can safely say meals in my house have been happier.  I tried my little people with smoked mackerel pitta breads which went down a treat and were happily finished off with delicious rhubarb and apple muffins.  Buying local and in-season food is easy when you know what you are looking for and as well as being fresher and tastier I find it can often be cheaper too because it takes less energy to grow and has less distance to travel.

There are many more mouth-watering seasonal recipes easy to source as well as whip up,  visit greenerscotland.org.  Here you’ll also find a handy guide to what is in season all year round so there’s no excuse not to be eating and enjoying the very best of what is right here on your doorstep.

 If you’ve got a seasonal recipe you’d like to share – get in touch via our facebook page GoGreenerTogether or via Twitter @GreenerTogether


Comments

Leave a comment

By submitting a comment, you understand it may be published on this public website. Please read our privacy policy to see how the Scottish Government handles your information.

Your email address will not be published. Required fields are marked *