Marketing

Back to a Greener Present

May 11, 2015 by No Comments | Category Greener

When handed the outline of a project which required a spot of time travel I immediately had visions of a Delorean rolling up to St Andrews House to take me to the future. After all, 2015 was the year that Doc, Marty and Jennifer were heading to at the end of Back to the Future.

The other important thing about Back to the Future is the greener message at the end of the film. Thanks to development of technology, the Delorean was able to create the 1.21 gigawatts of electricity through recycling of food waste in a ‘Mr Fusion’ rather than requiring plutonium.

So why, you may ask, is the Scottish Government delving into the world of time travel?

The Scottish Government is committed to an 80% in CO2 emissions by 2050. To achieve this there are various plans which contribute to turning Scotland into a low carbon country. ClimateXChange, Scotland’s centre of expertise on climate change, took these plans and created a report on what life will be like in 2030. It looks at how we will be living, working and travelling in 2030 Scotland.

My job was to bring this to life, to present the ClimateXChange report in a way which would encourage people to adopt greener choices now and demonstrate that this greener lifestyle will become the norm of the future.

The result was three short videos following a family in 2030. The videos take place in city, suburban and country settings. Each video is crammed with little actions that make up a greener life. Stakeholders are able to download the videos and use them as part of their own communication activity.

Plus, we have created www.scotland2030.org. This website revolves around the three videos and allows viewers to learn more about the greener behaviours on screen.

So if you feel like a spot of time travel, visit www.scotland2030.org, learn about the future, come back to 2015 with the inspiration and the facts on how you can start to live a greener life today. For example, there is no need to wait for Mr Fusion in order for using any food waste; there are many options for you today.


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