Marketing

Does your home need a hug from Doug?

September 30, 2015 by No Comments | Category winter

It seems that I have been unofficially tagged as the animal person within the Scottish Government marketing team. First, I was asked to work with our Ready for Winter dog Westie. Now I am also the person looking after Doug the caterpillar for Home Energy Scotland (I know that he is a draught excluder rather than an animal but never let the facts get in the way of your 4th attempt at an introduction).

Turns out Doug is a much loved chap. At the launch event for the campaign this year, Giant Doug was running the First Minister close in terms of the number of requests for photos.

Doug from #homeenergyscotland made some new friends today during visit by @NicolaSturgeon #coatbridgecab pic.twitter.com/rNdyfB0mg6

— Greener Together (@Greener2gethr) September 14, 2015

This year Doug has upped his green credentials even further. 2015 has seen the introduction of a new scheme to help address fuel poverty, Warmer Homes Scotland, and another that offers interest free loans for homeowners and private landlords to help fund home energy improvements. Which meant our existing TV-adverts were off-message. However, thanks to some careful editing and script writing we were able to take little bits from the various TV adverts that ran in 2013 and 2014 to create the new advert. You might say we up-cycled.

The one downside to looking after Doug is that people I meet think I am responsible for the cold calling they receive for home energy improvements. So I would like to take this opportunity to state that Home Energy Scotland does not do outbound cold calling. This is why we run the campaigns we do.

Our aim is to get members of the public to phone us by promoting the free impartial advice service. It is much nicer to speak to someone who has chosen to phone you rather than interrupting their day. So if you think your home could be more energy efficient but you are not sure who to turn to, give Home Energy Scotland a call on 0808 808 2282 or visit www.homeenergyscotland.org and let Doug give your house a hug.


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