It’s not goodbye, it’s see you later…
How many people can say ‘I do the PR for Scotland’ when asked what they do for a living?
Well it’s definitely something I can say I did with pride as I move on to my next adventure in the world of PR.
That’s right, the time has come for me to pack up my desk and go back to agency land. But before we get into that let’s rewind and go back to where it all started – Winter.
Even though I joined in July last year, Scotland’s Winter Festivals was my first major project when I joined the International Marketing team. Encouraging people to celebrate St Andrew’s Day, easy right? Wrong. Our blood, sweat and tears were worth it though and as a result a record 8,000,000 people from across the world engaged in our activity across St Andrew’s Day, Hogmanay and Burns night. We even won the best Digital and Social campaign award at the PRCA Dare awards to prove it.
Next up was the trip to Hong Kong for Scotland Re:Designed in March. Getting to work with five up and coming Scottish designers and brands was an absolute thrill, helping promote them to media and key online influencers in Hong Kong was one of the best experiences which taught me a lot of about how PR works outside of Scotland.
My last big hurrah was working on the Edinburgh International Culture Summit in August, which welcomed delegations from over 40 countries to discuss the importance of culture in today’s world. We worked with several partners to deliver a special programme for international media as well as managing the social media, live tweeting from the event and more. It was a different project for us to work on and really interesting that this event could eventually determine how culture and its challenges are tackled by different countries across the globe.
However the highlight of my time with the team has been managing our international social community of over 300,000 people. Building and pushing out content for About Scotland on Facebook, Twitter and Instagram, seeing our audience talk about how much they love Scotland and watching the audience grow every day has been so rewarding and an amazing experience.
It is sad to leave this amazing marketing team but I will be lucky enough in my new role at Consolidated to work on some of the Scottish Government’s best health campaigns including Organ Donation and Detect Cancer Early.
Although International is very different from other portfolios, it has never been more important to promote Scotland to the world and I’m sure that this will continue to be the case, long after I leave.