Marketing

The Efficient Spokesperson

September 27, 2016 by No Comments | Category Greener, Our work, winter

Doug the Draft Excluder recently celebrated his 3rd birthday as the spokesinsect for Home Energy Scotland (HES).  He has been championing the free and impartial advice service offered by HES on TV, radio, online, outdoor, direct mail, in supermarkets, in shopping centres and in print.

As a spokesperson, the nearest Doug has come to a scandal is his on-off relationship with fellow draught excluder Dora which resulted in a recent trip to Gretna.

However, one of the best things about Doug is his commitment to his greener credentials. Rather than shoot fresh footage each year, Doug has been more than happy for us to reuse and recycle his initial staring performance. For example, compare his initial 2013 feature with his 2015 role.

2013

2015

The script may change but he delivers the same consistent performance. His 2015 performance delivered such strong results that it is currently making a return to TV screens across Scotland in September and October.

The same commitment has applied across his modelling work. Unlike many supermodels who may have 1 or 2 signature looks, Doug has 3 classics that he can reproduce consistently.

Relaxed Dougdoug-relaxed
Yoga Doug

doug-yoga
Action Dougdoug-action

As a draft excluder Doug really does embody the ideals and values of the brand and service he is promoting. He is often heard to comment that helping people have a warmer home is his sole purpose in life.

So if you think your home could be a bit warmer or your fuel bill is “giving you the shivers” (to quote one of his classic lines), take Doug’s advice and contact Home Energy Scotland online or call 0808 808 2282.


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