Clare Smith

Clare Smith

Written 8 posts

Chief Marketing Officer @clarebearalert

Success is the sum of many parts.

14th June 2016

It doesn’t get any better than being recognised by your peers for being great at what you do. And on Thursday night at Edinburgh’s Corn Exchange the SG marketing team experienced just that as we collected the Marketing Society’s Star Team of the Year award. It’s the culmination of a lot of hard work, and…

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Talking amongst friends

10th March 2016

Evaluation. Bear with me. At the end of our marketing year, I spend a lot of time working in this. It might not be the sexiest part of the campaign process but for us in Scottish Government marketing, it’s arguably the most important. Understanding, auditing and improving upon our work have to be obsessions to everyone in…

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Help create a healthier Scotland

23rd July 2015

Short but sweet shout out to talented people looking for a short term contract. We’re looking for an energetic communicator with project management skills to join our team to deliver a communication and engagement programme around health and social care. This role will be varied and high pressured at points with tight delivery timings. It…

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An exact science

19th June 2015

A freezing June night saw this year’s Marketing Society Star Awards hosted in Glasgow’s Science Centre. Inside the venue looking out over the water, Glasgow looked very much a city that had grown comfortable in its own skin. A mix of old and new architecture reflecting its colourful past and vibrant present. Why am I…

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Take a walk on the client side

28th April 2015

There’s every chance you’ve seen our Tweets or LinkedIn shares looking for new people to ‘join our award winning team’. It’s not because we have loads of people working here – on the contrary we’re a small, but perfectly formed, team of 24. And it’s not because people don’t enjoy working here – on the…

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Social Media Marketing Manager – secondment opportunity

25th February 2015

Do you know your promoted tweets from your sponsored posts? Your community management from your content marketing? Your Hoot Suites from your Tweet Decks? Your impressions from your engagements?! If so, you might be the one for us. We’re looking for a Marketing Manager – Social Media to join us on secondment. It’s a content…

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Why reinvent the wheel?

3rd November 2014

X Factor. It’s back. Must confess I’m not a fan, but have seen enough to know that if you cover a song, you need to make your own mark on it rather than simply sounding exactly like that Spice Girl. George Bernard Shaw said “Imitation is not just the sincerest form of flattery – it’s…

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PR PR (no, it’s not a typo)

12th June 2014

We are in the midst of award season for our industry. Last week we completed the ‘Treble’ as we picked up Team of the Year at the PRCA Scotland awards. So for a short window we hold Team of the Year for Marketing Society, CIPR and PRCA – the elusive treble. I’ve been all a…

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