Diane Primrose

Written 7 posts

Marketing Manager

The bowel movement

5th October 2015

Don’t worry, I’m not about to over-share… I’m talking about Detect Cancer Early’s latest campaign, encouraging people aged 50-74 to join the bowel movement by completing their bowel cancer screening test. More people are returning their kits than ever before in Scotland which is great – around half a million every year in fact –…

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Bringing cancer down to size

14th August 2015

“Cancer – it’s not the big man it used to be.” It’s a rather bold statement but the important thing is that it’s true. The big job though is to make sure the Scottish population is aware of it. How many times have I sat in a PR meeting and said ‘Photo-op! We’ll get a…

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Detect Cancer Early – three years on

20th February 2015

It’s not often you’ll see real women’s breasts in media (that’s not on page 3) or hear a song telling you ‘don’t be snobby, test your jobby’. But, that’s exactly what Detect Cancer Early (DCE) did in a bid to help increase the proportion of people who are diagnosed at the early stages of breast,…

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Poositive News

15th December 2014

T’is the season to be jolly, so I decided to only read good news stories in the media this weekend. Surprisingly, it was harder than I first thought but there were a few – Prince George’s festive photo-shoot made me smile, Amazon’s 1p sale made me giggle (oops) and the BBC’s Sports Personality of the…

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November – it’s not all about the Mo

13th November 2014

Most people associate November with Movember now – the four weeks when men run wild ‘trying’ to grow a handlebar or horseshoe Mo, in aid of men’s health. While I’m personally not a huge fan of facial hair on a man, I had the pleasure of working on the campaign for two years and have…

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Chameleons of the marketing mix

8th July 2014

Having recently joined the Scottish Government marketing team Diane Primrose gives her thoughts on the ever changing world of PR. I have been on both sides of the fence now – in more ways than one. I have worked on health awareness and behaviour change campaigns in Scotland and England, experiencing both in-house and agency…

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Going for Gold

16th June 2014

It’s an exciting year for Scotland – Homecoming, Ryder Cup and, of course, the imminent Commonwealth Games. Athletes aren’t the only ones going for gold this year though – SG’s marketing team has had their eyes on the prize(s) over the last few months. Having only just started in the health team – and maths…

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