John Booth

John Booth

Written 4 posts

The SG Comms Plan

24th October 2016

Governments love strategies and plans. They sound really important, don’t they? And, of course, they are. But they’re also only as good as the implementation and delivery which follows. We’re partial to a spot of planning in SG Comms too. ‘Failing to plan is planning to fail’ as the saying goes. But we also recognise…

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Putting People First

1st October 2015

It feels wholly appropriate to be writing this blog about the Scottish Government’s new communications plan while sitting in the lobby of Google’s HQ in London. If there’s a company that knows a thing or two about how to meet the needs of users then surely it’s Google. And that’s what we’re all about in SG Comms:…

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Delivering excellent communications – with you!

9th October 2014

It may sound a bit cheesy but I do consider my job a privilege. I get to work with talented people inside and outside the Scottish Government and collectively we’re responsible for communicating and engaging with over 5 million people (and many more beyond Scotland) on issues that have a real and lasting impact on…

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A busy and successful year

10th June 2014

Last year was our busiest and most successful yet. We delivered over 20 campaigns covering subjects as diverse as organ donation, home energy and forced marriage, with outstanding results. It’s estimated our breast cancer campaign saved over 100 lives, our road safety campaigns prevented over 90 accidents and our active travel campaign took the equivalent…

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