Kim Wallace

Written 1 posts

Senscot Networks and Development Manager

Do people think I’m weird?

22nd February 2016

Every now and then in marketing, a piece of consumer research comes back that shocks you. That’s exactly how I felt when I saw our study on attitudes and behaviour around climate change. On the whole people see green as extreme, hippy and weird. They certainly don’t want to be green. Really? I’m a bit…

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