Tim Bisset

Written 8 posts

Senior Marketing Manager

Don’t be like Don

5th December 2016

[Image by AMC] For anyone acquainted with the iconic series Mad Men, there’s much to admire in its anti-hero Don Draper. The suits, the self-belief, the style the swagger. Who wouldn’t want to spend a day in his (immaculate Italian leather) shoes? Admittedly, he also has a lot of characteristics we perhaps shouldn’t aspire to…

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Fringe Benefits

7th September 2016

This week has been Organ Donation Week, a UK wide initiative that provides another great opportunity to highlight the importance of joining the NHS Organ Donor Register whilst celebrating the lives of others.

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We Need Everybody…and that includes you…

5th July 2016

The truth is, everyone can become an organ donor. You’re never too fat, too thin, too old, too young….the list goes on. To reinforce the fact, we’ve got a host of different bodies busting (!) all these myths in our new campaign, ‘We Need Everybody’ which launched on 4th July and runs right through the summer.

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# Like, Share, Favourite, Follow, Request, Re-Tweet…How Social Media drove our Country Roads campaign

20th November 2015

Accidents on country roads account for an overwhelming 56% of casualties in Scotland. Whilst that percentage may have come down in recent years, it’s still the biggest issue when it comes to making our roads safer.  And it’s a particular problem amongst 22-29 year old men. In an era when car technology is making us…

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I love the smell of petrol in the morning

16th April 2015

Now I’ll admit, my knowledge of the biking world was pretty sketchy a year ago when I wrote the brief for a brand new campaign on motorbike safety. Leathers…tattoos…hell raising down Route 66…all the old clichés come to mind. So how do a bunch of marketing geeks used to talking about ‘umbrella strategies’ and ‘segmenting…

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Kids in the Car (…or Children in the Carriage)

11th December 2014

It’s not often one gets to invited to the Savoy to lunch with royalty.  But invited we were, as the Safer team and Road Safety Scotland won a Prince Michael of Kent Road Safety Award for our ‘Kids in the Car’ marketing campaign. The Prince Michael of Kent Road Safety Awards began in 1987, and…

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19th November 2014

Remember when people smoked on planes and trains? Or didn’t wear a seatbelt in their car? Remember when people drove after having a drink? From December 5, Scotland will have a new drink drive limit – 50mg of alcohol per 100ml of blood (down from 80mg) –  which is the same as the majority of…

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Country Roads…Take Me Home (safely)

3rd October 2014

“Country Roads…take me home…to the place…I belong…” Now I appreciate that our target audience of 21-30 year old men may not see John Denver as at the cutting edge of music (was he ever…?) but still, the sentiment remains true today. We want to see this audience (and everyone) returned home safely when out driving…

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