Marketing

  • Gender Stereotyping

    3rd September 2019 by

    So… it’s now over two months since the new Advertising Standards Authority (ASA) rule on gender stereotyping in advertising came into force: “marketing communications must not include gender stereotypes that are likely to cause harm, or serious widespread offence”. The ASA provided guidance for advertisers but with the first rulings delivered, now is a good...

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  • Let’s Get Online – changing lives through the internet

    1st September 2016 by

    Of all the people I missed when I first arrived in the UK, my grandmother was probably top of the list. For me, the thrill of being on the other side of the world and exploring new places was slightly tempered by homesickness for my family.

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  • Human Rights and Human Wrongs

    15th October 2014 by

    In my 8 years as a marketeer it’s fair to say I’ve consumed a varied diet of briefs. From selling cans of orange fizzy pop, to flogging gas and electricity, and shifting tins of soup. One of the best things about doing marketing for the government is the chance to get under the skin of...

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  • Scotland believes in equality

    31st July 2014 by

    What with “that kiss” from John Barrowman seen by a billion people (not least of all the 42 Commonwealth countries where homosexuality is illegal) and Libby Clegg’s incredible gold medal for Team Scotland on Monday night in the T12 100m equality is definitely a hot topic. So it’s good timing then that we’ve just launched a new website...

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