Marketing

  • Gender Stereotyping

    3rd September 2019 by

    So… it’s now over two months since the new Advertising Standards Authority (ASA) rule on gender stereotyping in advertising came into force: “marketing communications must not include gender stereotypes that are likely to cause harm, or serious widespread offence”. The ASA provided guidance for advertisers but with the first rulings delivered, now is a good...

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  • Youth is the Word

    27th March 2018 by

    Hi everyone, my name is Ellyce and I’m studying PR & Marketing at Queen Margaret University in Edinburgh. I recently finished a student placement in the Scottish Government’s Comms/Marketing department and I was asked to write a blog to talk about my experiences. I’ve never written a blog before so I’m going to give it...

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  • Success is the sum of many parts.

    14th June 2016 by

    It doesn’t get any better than being recognised by your peers for being great at what you do. And on Thursday night at Edinburgh’s Corn Exchange the SG marketing team experienced just that as we collected the Marketing Society’s Star Team of the Year award. It’s the culmination of a lot of hard work, and...

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  • Talking amongst friends

    10th March 2016 by

    Evaluation. Bear with me. At the end of our marketing year, I spend a lot of time working in this. It might not be the sexiest part of the campaign process but for us in Scottish Government marketing, it’s arguably the most important. Understanding, auditing and improving upon our work have to be obsessions to everyone in...

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