Marketing

  • Gender Stereotyping

    3rd September 2019 by

    So… it’s now over two months since the new Advertising Standards Authority (ASA) rule on gender stereotyping in advertising came into force: “marketing communications must not include gender stereotypes that are likely to cause harm, or serious widespread offence”. The ASA provided guidance for advertisers but with the first rulings delivered, now is a good...

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  • Senior Marketing Manager (International) Job-share – Secondment Opportunity

    1st August 2018 by

    A secondment opportunity has arisen for a Senior Marketing Manager (International) job-share, in the Marketing Unit based at St Andrew’s House, Regent Road, Edinburgh. Please see Job Description: Senior Marketing Manager – International – Job Description and Application Form: Senior Marketing Manager – International – Application Form Deadline for applications has been set at 12 noon,...

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  • Would you wear leather to get ahead in the workplace?

    8th June 2018 by

    Four months ago I sat in a meeting feeling awkward and out of place. I was the only one not wearing head-to-toe leather. The other attendees smiled warmly, each too polite to ask what on earth I was doing there.

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  • Youth is the Word

    27th March 2018 by

    Hi everyone, my name is Ellyce and I’m studying PR & Marketing at Queen Margaret University in Edinburgh. I recently finished a student placement in the Scottish Government’s Comms/Marketing department and I was asked to write a blog to talk about my experiences. I’ve never written a blog before so I’m going to give it...

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  • Teaching Makes People

    8th March 2017 by

    One day when I was 17, my history teacher wheeled in a TV and a VCR* and put on a tape of Blackadder II. While my classmates and I were thrilled to spend a lesson watching comedy instead of doing actual work, we were also bemused. Why play us a TV show rather than discuss...

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  • Around the World in 15 Minutes

    21st February 2017 by

    Our AboutScotland Facebook page now has more than 212,000 followers internationally.  These numbers include our UK following (over 42,000), as well as our audience in America (84,000), Canada (20,000) and Australia (10,000). My job is to share some of the best bits of Scotland with them, showcasing what our country has to offer. And our...

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  • The New Guy

    3rd February 2017 by

    Hey everyone, my name is Mike and I’m the newest member of the Marketing Team. As part of my induction I got asked if I could write a little blog about what the department is like from the new guy’s perspective. Given that one of the main parts of my new job is going to...

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  • We Are All in This Together

    29th November 2016 by

    Time often goes by so very fast. Sometimes whole years seem to whizz by and blend into the one before and we can’t quite remember what took place. Not so this one though. 2016 has been some year. Full of heart-wrenching moments, a series of endings and seismic changes, it’s one that many people seem...

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  • The SG Comms Plan

    24th October 2016 by

    Governments love strategies and plans. They sound really important, don’t they? And, of course, they are. But they’re also only as good as the implementation and delivery which follows. We’re partial to a spot of planning in SG Comms too. ‘Failing to plan is planning to fail’ as the saying goes. But we also recognise...

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  • My week at the Scottish Government

    11th October 2016 by

    Fraser Steele – West Calder High. During your time at secondary school it’s common that you do a week’s work experience. Some schools give you a selection to choose from or let you choose your own work with permission from the business/organisation. The Government wasn’t my first choice of work, however I enjoyed my stay...

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