Marketing

  • Gender Stereotyping

    3rd September 2019 by

    So… it’s now over two months since the new Advertising Standards Authority (ASA) rule on gender stereotyping in advertising came into force: “marketing communications must not include gender stereotypes that are likely to cause harm, or serious widespread offence”. The ASA provided guidance for advertisers but with the first rulings delivered, now is a good...

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  • Marketing Manager Secondment Opportunity

    21st May 2019 by

    We have a number of secondment opportunities for Marketing Managers within the Marketing and Insight Unit. For more information on the roles and the skills/knowledge/experience required, please refer to the Job description If you wish to apply, please complete the Application form and send it to Lizzie.Dunn@gov.scot    If you would like to discuss the opportunities further,...

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  • Sepsis campaign – what did it achieve?

    12th September 2018 by

        During February 2018, working in collaboration with F.E.A.T. and Finding Your Feat, we delivered a campaign to increase awareness of sepsis. The detail and background to the campaign was explained by my colleague Dawn Ferguson in her blog post on 19 March After campaign activity was complete an evaluation on the impact was undertaken...

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  • Senior Marketing Manager (International) Job-share – Secondment Opportunity

    1st August 2018 by

    A secondment opportunity has arisen for a Senior Marketing Manager (International) job-share, in the Marketing Unit based at St Andrew’s House, Regent Road, Edinburgh. Please see Job Description: Senior Marketing Manager – International – Job Description and Application Form: Senior Marketing Manager – International – Application Form Deadline for applications has been set at 12 noon,...

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  • Would you wear leather to get ahead in the workplace?

    8th June 2018 by

    Four months ago I sat in a meeting feeling awkward and out of place. I was the only one not wearing head-to-toe leather. The other attendees smiled warmly, each too polite to ask what on earth I was doing there.

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  • Sepsis

    19th March 2018 by

    When you hear the term sepsis, what do you think? Do you know what it is? More importantly, do you know how to recognise the symptoms? When I was asked to work on the sepsis campaign I had, rather embarrassingly, never heard of it. I had no idea who it affected, the severity of the...

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