8th June 2018 by lizrockley
Four months ago I sat in a meeting feeling awkward and out of place. I was the only one not wearing head-to-toe leather. The other attendees smiled warmly, each too polite to ask what on earth I was doing there.
16th April 2015 by Tim Bisset
Now I’ll admit, my knowledge of the biking world was pretty sketchy a year ago when I wrote the brief for a brand new campaign on motorbike safety. Leathers…tattoos…hell raising down Route 66…all the old clichés come to mind. So how do a bunch of marketing geeks used to talking about ‘umbrella strategies’ and ‘segmenting…