Marketing

  • Would you wear leather to get ahead in the workplace?

    8th June 2018 by

    Four months ago I sat in a meeting feeling awkward and out of place. I was the only one not wearing head-to-toe leather. The other attendees smiled warmly, each too polite to ask what on earth I was doing there.

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  • I love the smell of petrol in the morning

    16th April 2015 by

    Now I’ll admit, my knowledge of the biking world was pretty sketchy a year ago when I wrote the brief for a brand new campaign on motorbike safety. Leathers…tattoos…hell raising down Route 66…all the old clichés come to mind. So how do a bunch of marketing geeks used to talking about ‘umbrella strategies’ and ‘segmenting…

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