{"id":1128,"date":"2022-01-21T11:14:59","date_gmt":"2022-01-21T11:14:59","guid":{"rendered":"https:\/\/blogs.gov.scot\/participation\/?p=1128"},"modified":"2022-01-21T11:14:59","modified_gmt":"2022-01-21T11:14:59","slug":"engagement-strategy","status":"publish","type":"post","link":"https:\/\/blogs.gov.scot\/participation\/2022\/01\/21\/engagement-strategy\/","title":{"rendered":"Progressing digital democracy and engagement in Scottish Government"},"content":{"rendered":"<h2><\/h2>\n<h2><b>Digital Engagement Team strategy refresh<\/b><\/h2>\n<p><span style=\"font-weight: 400\">It\u2019s coming up to a year since I started working in the Digital Engagement (DE) team at Scottish Government. The DE team is embedded in the wider Communications division and helmed by myself, <a href=\"https:\/\/twitter.com\/EllieSnape\">Ellie Snape<\/a>, <\/span><span style=\"font-weight: 400\">and the wonderful <\/span><a href=\"https:\/\/twitter.com\/jenswan_\"><span style=\"font-weight: 400\">Jen Swan<\/span><\/a><span style=\"font-weight: 400\">. We offer support and guidance to policy professionals to use digital tools to engage people in decision making and policy creation. We manage the online <\/span><a href=\"https:\/\/consult.gov.scot\"><span style=\"font-weight: 400\">consultation hub<\/span><\/a><span style=\"font-weight: 400\"> and <\/span><a href=\"https:\/\/www.ideas.gov.scot\/\"><span style=\"font-weight: 400\">crowdsourcing platform<\/span><\/a><span style=\"font-weight: 400\"> for Scottish Government.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Democracy is at the heart of what we do. Building trust and strengthening democracy has never been so important. We believe transparency and accountability are a core part of this. We work in the wider context of Scotland\u2019s international role in the <\/span><a href=\"https:\/\/www.opengovpartnership.org\/\"><span style=\"font-weight: 400\">Open Government Partnership<\/span><\/a><span style=\"font-weight: 400\"> and achieving the <\/span><a href=\"https:\/\/nationalperformance.gov.scot\/\"><span style=\"font-weight: 400\">national outcome<\/span><\/a><span style=\"font-weight: 400\"> of openness. Scotland has a reputation as a leader in public participation. We want to continue to be recognised as an innovative and progressive nation.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Since 2015 when Scottish Government digitised its consultation process, the team have helped deliver over 600 consultations and a variety of public engagement activities. In the early days the team were responsible for building consultations to Citizen Space for policy colleagues. However in 2020 the DE team devolved building consultations to the teams running them. This freed up the team to work more strategically across the organisation. We still provide support and advice to colleagues and make sure each consultation meets our digital accessibility standards. But we spend a lot less time focused on only consultations.<\/span><\/p>\n<h2><b>The new strategy<\/b><\/h2>\n<p><span style=\"font-weight: 400\">Having created the space for innovation, it was possible for the team to develop a new strategy. I was lucky enough to come into the team at the right time to work on this. We spent time workshopping with senior leaders to look at what was going well, the challenges we faced, and where we wanted to get to. We came up with our overall strategic goal:<\/span><\/p>\n<p><strong>\u201cTo enable Scottish Government to involve people using digital technology.\u201d<\/strong><\/p>\n<p><span style=\"font-weight: 400\">We broke this down into 4 specific objectives to work towards:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><b>Build an engagement culture and narrative<\/b><span style=\"font-weight: 400\">, acknowledging and incorporating work already taking place and aligning with relevant policies and national outcomes<\/span><\/li>\n<li style=\"font-weight: 400\"><b>Ensure colleagues have the right tools and knowledge<\/b><span style=\"font-weight: 400\">, so that they can perform their role effectively<\/span><\/li>\n<li style=\"font-weight: 400\"><b>Ensure colleagues have the right support and advice<\/b><span style=\"font-weight: 400\">, so that we can be there to help meet ambitions and deal with uncertainty<\/span><\/li>\n<li style=\"font-weight: 400\"><b>Build a network of engagement ambassadors<\/b><span style=\"font-weight: 400\">, to promote engagement across different teams and encourage peer-to-peer learning and support\n<p><\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">Knowing our objectives, we were able to get creative with ideas for how to achieve these. The team tried to approach long-standing challenges in new ways. We wanted to be ambitious about what the future could look like. To put this into practice, we developed a roadmap of projects which would take us toward achieving iterations of our objectives. Using the collaborative tool <a href=\"https:\/\/miro.com\/app\/\">Miro<\/a> to create the roadmap and track work meant we could visualise our progress. We also borrowed from agile theory to introduce activity sprints; spending short periods of time focusing on one or two projects to achieve a minimum viable product. <\/span><\/p>\n<p><span style=\"font-weight: 400\">This approach means we can progress towards objectives without getting overwhelmed by the amount of work to be done. It allows us to see results in a short time frame and pivot to new priorities. All of this ensures our strategy doesn\u2019t sit on a shelf gathering dust, but is a live document we are constantly progressing.<\/span><\/p>\n<h2><b>Next steps<\/b><\/h2>\n<p><span style=\"font-weight: 400\">Since we put the strategy in place, the DE team have been working towards the first iteration of our objectives. This means ensuring our existing tools and guidance are up to scratch, our offer to colleagues is clear, and our community of practice is active and growing. Now we\u2019re looking to the next iteration &#8211; bringing more colleagues on board as co-creators and turning our focus to improvement and innovation.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Alongside this work the team are linked in to wider developments in participation across Scottish Government.\u00a0 We&#8217;re currently supporting the progression of work on Citizens\u2019 Assemblies as outlined in the <\/span><a href=\"https:\/\/www.gov.scot\/publications\/fairer-greener-scotland-programme-government-2021-22\/\"><span style=\"font-weight: 400\">2021-22 Programme for Government<\/span><\/a><span style=\"font-weight: 400\">. We bring a focus on digital engagement and communication, and are thinking hard about how digital tools can support this new programme of work.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">We know that Scotland has a vibrant community of engagement professionals, and that Scottish Government colleagues have been delivering some great participation work. We want this blog to be a place where the work of Scottish Government and other organisations can be showcased. It is a place to demonstrate the breadth of good work taking place and so we can inspire each other to try new tools, methods and approaches, and improve engagement and participation as a community. We believe this will help to ensure we have an accountable and transparent society and democracy.<\/span><\/p>\n<h2><b>Get in touch<\/b><\/h2>\n<p><span style=\"font-weight: 400\">Watch this space and follow us <\/span><a href=\"https:\/\/twitter.com\/ScotGovEngage\"><span style=\"font-weight: 400\">on Twitter<\/span><\/a><span style=\"font-weight: 400\"> @ScotGovEngage as we continue to build and share. If you\u2019re working on participation and engagement in Scotland and have a great example to showcase or want to shout about your work, we\u2019d love to hear from you. Get in touch on Twitter or pop a message on the <a href=\"https:\/\/consult.gov.scot\/support\/\">consultation hub contact form<\/a>.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In the Digital Engagement team we are focused on enabling Scottish Government to involve people using digital technology. Our new strategy helps us to do just that and we have been busy working towards our objectives in the last year. We are now looking to build a broad community of participation and engagement practitioners, and share their stories and case studies on this blog. We want to hear from you!<\/p>\n","protected":false},"author":650,"featured_media":1131,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-1128","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-our-work"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Progressing digital democracy and engagement in Scottish Government - Participation<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blogs.gov.scot\/participation\/2022\/01\/21\/engagement-strategy\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Progressing digital democracy and engagement in Scottish Government - Participation\" \/>\n<meta property=\"og:description\" content=\"In the Digital Engagement team we are focused on enabling Scottish Government to involve people using digital technology. 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