Earlier this week we got together with some policy officers to map the policy making process so we can better understand the journey and help colleagues identify digital tools to support their engagement activity. This session was part of a fortnight of internal activity around digital improvement- improvement in skills, approaches and thinking- and we\u2019ve been getting some incredible insight into work that is being undertaken or planned, challenges people are experiencing and wonderful ideas for future work.<\/p>\n
Soon, we will be holding a series of behaviour change workshops modelled on the ISM Approach (individual, social, material)\u00a0to better understand the behaviour areas that are central to improving the Scottish Government\u2019s ambitions for its digital communications. We intend to take our findings from these workshops to develop a more focused and empathetic consultation approach.\u00a0 We want to get this insight in order to develop a user-centred approach.<\/p>\n
We aspire to help create a government where digital engagement is second nature to all colleagues and as a new team, we\u2019re eager to affect change at an accelerated rate.\u00a0We\u2019ve had a number of discussions where colleagues have expressed\u00a0fear anxiety\u00a0and\u00a0apprehension\u00a0in relation to digital engagement.\u00a0 But we\u2019re also hearing a lot of people talk about the great work they\u2019re doing and how they\u2019re keen to get more engaged on digital platforms. By doing outreach and learning sessions we have been able to surface a huge amount of engagement work that is already underway and we had no idea about.<\/p>\n
At the moment, guiding someone in sending their first tweet can be a huge accomplishment.\u00a0We\u2019ve had positive and hopeful meetings with over a dozen policy and business areas and each was *ripe* for a digital engagement approach to be built in.<\/p>\n
There\u00a0is\u00a0growing interest in engaging digitally.\u00a0 Can we break through\u00a0some of the\u00a0barriers to help bring meaningful digital engagement practice into the organisation?<\/p>\n
We\u2019ll be blogging about our experiences so keep up with us here. If you want to talk about any of this or do some work together, send us an email<\/a> or get us on Twitter<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":" We aspire to help create a government where digital engagement is second nature to all colleagues and as a new team, we\u2019re eager to affect change at an accelerated rate. We\u2019ve had a number of discussions where colleagues have expressed fear anxiety and apprehension in relation to digital engagement. <\/p>\n","protected":false},"author":22,"featured_media":54,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[43,45,5,19],"class_list":["post-51","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-our-work","tag-behaviour-change","tag-digital-communications","tag-engagement","tag-ism-modelling"],"yoast_head":"\n