Rural and Environment

  • Women in the Rural Economy: Part 6

    6th March 2019 by

    As we continue to look at the diverse and important role women play in the rural economy, Katen Betts, CEO of the Scottish Whisky Association gives us an insight into the whisky industry.

    Greek philosophy tells us ‘the only thing that is constant is change’.

    This of course is as true for Scotland’s national drink as anything else, as the industry navigates its way through the changing tastes of consumers, innovation in production, and the changing shape of our global competitors, not least American, Irish and Japanese whiskies.

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