{"id":616,"date":"2012-03-02T17:09:35","date_gmt":"2012-03-02T17:09:35","guid":{"rendered":"http:\/\/blogs.scotland.gov.uk\/scotlands-economy\/?p=616"},"modified":"2018-08-01T11:53:55","modified_gmt":"2018-08-01T10:53:55","slug":"scottish-tourism-week","status":"publish","type":"post","link":"https:\/\/blogs.gov.scot\/scotlands-economy\/2012\/03\/02\/scottish-tourism-week\/","title":{"rendered":"Scottish Tourism Week"},"content":{"rendered":"
\"Chair<\/a>

Chair of VisitScotland Mike Cantlay<\/p><\/div>\n

This week VisitScotland is getting involved in Scottish Tourism Week which offers an exciting programme of events focusing on the Scottish tourism industry.<\/p>\n

Scottish Tourism Week takes place every year pushing tourism very much into the spotlight of stakeholders throughout the country.<\/p>\n

We, along with businesses from all over our country will be attending Scottish Tourism Week events organised by the Scottish Tourism Forum who aim to raise the importance of tourism to the Scottish economy.<\/p>\n

As part of the week\u2019s activities I will be hosting a conference next Tuesday<\/a> in Perth Concert Hall called \u2018The Winning Years\u2019 to talk about how businesses can maximise on the unrivalled opportunities to promote Scotland over the next three years, 2012 – 2014. The big events to take place offer immediate and sustainable growth to Scotland\u2019s economy which is why they are so important.<\/p>\n

You may have seen the press coverage on Friday announcing VisitScotland\u2019s partnership with Disney Pixar on their new film – Brave?<\/p>\n

Through initiating the conversations with Disney Pixar we have become the first national tourism organisation to work with them! The UK-wide film tourism market is worth \u00a31.3bn and we know that one in five overseas visitors to the UK are inspired by images they have seen on TV and film. And whilst Brave is an animation it has been very much based on places visited by their animators when they visited Scotland.<\/p>\n

This is the kind of opportunity for Scottish tourism businesses I\u2019m talking about with the Winning Years. By partnering with Disney Pixar we have a chance to influence the way things happen and I\u2019d urge businesses to start thinking about what this means for them locally.<\/p>\n

This is the Year of Creative Scotland<\/a> and funding has already been released to businesses throughout Scotland in a bid to develop our creative credentials and market these worldwide. The Queen\u2019s Diamond Jubilee and the Olympics are still to come and I\u2019ll be talking about all these opportunities more on the new VisitScotland blog<\/a> launched this week!<\/p>\n

So here\u2019s to a productive and exciting Scottish Tourism Week. We\u2019re united in one goal – to grow tourism for the benefit of everyone in our great country.<\/p>\n","protected":false},"excerpt":{"rendered":"

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